Data-Driven Strategy
Passion-Powered Creativity

Real-World Results

The ultimate mix of left- and right-brained thinkers, Rawle Murdy draws insight from data, analytics, and research, and then uses that insight to drive creative solutions with a singular focus: our clients’ success.

We Create Stopping Power

in a Non-Stop World

With a broad-range of client experience and deep expertise in four key industries—home services, travel & hospitality, real estate, and public involvement—we know how to grab attention, earn affinity, and spark action.

HOME SERVICES

Terminix Service, Inc.

Terminix’s largest franchise faced stiff competition from other pest control service companies that appear to do the same thing for less money. How could we get homeowners to choose expertise over a cheap offer?

Battle for Bugs

TRAVEL & HOSPITALITY

Jackson County, NC

Jackson County had a logo and tagline but also a big challenge: No one thinks of a county as a travel destination. And how could one compete with other well-known mountain getaways in the areas?

Unforget-away

REAL ESTATE

Balsam Mountain Preserve

Forty minutes west of Asheville, Balsam Mountain Preserve is a 4,400-acre private community that reached a standstill in home and lot sales. Rawle Murdy was brought on to refocus the brand and reinvigorate new interest in this unique mountain community.

Home Peak Home

PUBLIC INVOLVEMENT

CARTA

For years, Charleston Area Regional Transportation Authority (CARTA) had struggled to gain traction in Lowcountry. Now as the region continues to grow, CARTA’s success is more imperative than ever.

Keep Rollin’

Terminix Service, Inc.

HOME SERVICES

Terminix’s largest franchise faced stiff competition from other pest control service companies that appear to do the same thing for less money. How could we get homeowners to choose expertise over a cheap offer?

Jackson County, NC

TRAVEL & HOSPITALITY

Rawle Murdy was brought in to bring the destination’s “Play On” brand to life with a primary goal of driving accommodations occupancy from the web.

Balsam Mountain

REAL ESTATE

Rawle Murdy was brought on to refocus the brand & reinvigorate new interest in this unique mountain community.

CARTA

PUBLIC INVOLVEMENT

See how Rawle Murdy has helped advocate for public transit in the Lowcountry.

And Our Work Doesn't Stop There

We Do It All, and More Importantly,

We Do It Well

INSIGHTS & STRATEGY

BRANDING & MESSAGING

CREATIVE

CONTENT DELIVERY

DIGITAL DEVELOPMENT

All Good Things Blog

‘Twas the Year 2020

‘Twas the year 2020, and all through RM’s halls, Not a creature was stirring, they were all on Zoom calls….

Ho-Ho-Home for the Holidays with Terminix

We all need a laugh these days, and this adorable Holiday Storybook video we created for Terminix last year is sure to jiggle your belly like a bowl full of jelly.

How to Grow Your Brand in 2021: Your Guide to (Greater) Success

For many of our clients, we recommend starting with an annual strategic plan. Want to know how we do it? These tips can help.

Happy Howl-o-ween from RM’s Furry Friends

Our furry friends are all dressed up and ready for Halloween! Seriously, is there anything better than a bunny in a sombrero? We think not.

How to Dust the Cobwebs Off Your Website in 4 Easy Steps

With Halloween right around the corner and spooky decorations adorning festive front porches, we’re reminded how easily your image can alter what you communicate to the world. For most brands, the first introduction to a potential customer is usually through your website, so you want to make sure it functions flawlessly and looks professional to send the right message.