843.577.7327 info@rawlemurdy.com

Data-Driven Strategy
Passion-Powered Creativity

 Real-World Results 

The ultimate mix of left- and right-brained thinkers, Rawle Murdy draws insight from data, analytics, and research, and then uses that insight to drive creative solutions with a singular focus: our clients’ success.

We Create Stopping Power
in a Non-Stop World

With a broad-range of client experience and deep expertise in four key industries—home services, travel & hospitality, real estate, and public involvement—we know how to grab attention, earn affinity, and spark action. 

HOME SERVICES
Terminix Service, Inc.
Terminix’s largest franchise faced stiff competition from other pest control service companies that appear to do the same thing for less money. How could we get homeowners to choose expertise over a cheap offer?
TRAVEL & HOSPITALITY
Jackson County, NC
Jackson County had a logo and tagline but also a big challenge: No one thinks of a county as a travel destination. And how could one compete with other well-known mountain getaways in the areas?
REAL ESTATE
Balsam Mountain Preserve
Forty minutes west of Asheville, Balsam Mountain Preserve is a 4,400-acre private community that reached a standstill in home and lot sales. Rawle Murdy was brought on to refocus the brand and reinvigorate new interest in this unique mountain community.
PUBLIC INVOLVEMENT
CARTA
For years, Charleston Area Regional Transportation Authority (CARTA) had struggled to gain traction in Lowcountry. Now as the region continues to grow, CARTA’s success is more imperative than ever.

Terminix Service, Inc.

HOME SERVICES

Terminix’s largest franchise faced stiff competition from other pest control service companies that appear to do the same thing for less money. How could we get homeowners to choose expertise over a cheap offer?

Jackson County, NC

TRAVEL & HOSPITALITY

Rawle Murdy was brought in to bring the destination’s “Play On” brand to life with a primary goal of driving accommodations occupancy from the web.

Balsam Mountain

REAL ESTATE

Rawle Murdy was brought on to refocus the brand & reinvigorate new interest in this unique mountain community.

CARTA

PUBLIC INVOLVEMENT

See how Rawle Murdy has helped advocate for public transit in the Lowcountry.

We Do It All, and More Importantly,
We Do It Well
All Good Things Blog

An Excess of Access: Top Accessibility Tips in Design

This month, we’re taking a look at accessibility in design. Accessibility, of course, refers to how easy it is to use something. In design, this means making a product that can be experienced by a full spectrum of people.

Did you know?

The US is sending 234 paralympians to Tokyo this month to compete in the 2020 Paralympic Games. Among them is Dallas Wise, a sophomore at Coastal Carolina University here in Charleston. Wise will be competing in both the long jump and the high jump in Tokyo this month.

New Faces in New Spaces: Introducing the Newbies at RM

Our team is growing! We’re thrilled to introduce to you the folks who’ve taken a new work opportunity and joined the creative pillar at the Rawle Murdy offices in Charleston.

There’s No Place Like Home: 5 New Communities to Explore

Across the world, people have come to know every inch of their living rooms over the past two years. Familiar spaces suddenly have fallen under closer scrutiny as homeowners spent more time in them than ever before.

2021 Pride Resources & Events

In honor of Pride Month, we’ve rounded up resources like movies, TV shows, influencers, and local events to help you celebrate the LGBTQ+ community this month and every month.

Morning Read and Sports Illustrated Announce Editorial Partnership

Our sister brand, Morning Read is the new source for all golf content for Sports Illustrated and SI.com. The new partnership will make Morning Read the golf page on SI.com, bringing its content to millions of new readers across the world.

Wellness Features Pay Off for Remodels, Sales, and New Homes

While the wellness trends in homes is heating up in our post-pandemic world, the item most likely to deliver the best return may surprise you.

Hot Housing Market Leaves People Afraid to Trade Up

The housing market continues to set sales records and is scorching hot. This means that homeowners have seen a boom in their equity, and with mortgage rates near historic lows, it would seem that many would be cashing in and moving on up to a new home.

Short Commute Areas See Fastest Pace of Home Building

The latest data from the NAHB revealed that the areas with the shortest commute times experienced the fastest homebuilding growth in the first quarter of 2021, with those areas posting average year-ver-year growth rates of 22.2%.

Most Common Real Estate Marketing Mistakes And How To Avoid Them

The market is hot and buyers seem to be lining up within hours of listing, making some wonder whether marketing is even necessary. However, in order for buyers to come to you in the first place, you need to differentiate yourself from the seemingly endless pool of realtors and build your brand to win new listings.

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