Data-Driven Strategy
Passion-Powered Creativity

Real-World Results

The ultimate mix of left- and right-brained thinkers, Rawle Murdy draws insight from data, analytics, and research, and then uses that insight to drive creative solutions with a singular focus: our clients’ success.

We Create Stopping Power

in a Non-Stop World

With a broad-range of client experience and deep expertise in four key industries—home services, travel & hospitality, real estate, and public involvement—we know how to grab attention, earn affinity, and spark action.

HOME SERVICES

Terminix Service, Inc.

Terminix’s largest franchise faced stiff competition from other pest control service companies that appear to do the same thing for less money. How could we get homeowners to choose expertise over a cheap offer?

Battle for Bugs

TRAVEL & HOSPITALITY

Jackson County, NC

Jackson County had a logo and tagline but also a big challenge: No one thinks of a county as a travel destination. And how could one compete with other well-known mountain getaways in the areas?

Unforget-away

REAL ESTATE

Balsam Mountain Preserve

Forty minutes west of Asheville, Balsam Mountain Preserve is a 4,400-acre private community that reached a standstill in home and lot sales. Rawle Murdy was brought on to refocus the brand and reinvigorate new interest in this unique mountain community.

Home Peak Home

PUBLIC INVOLVEMENT

CARTA

For years, Charleston Area Regional Transportation Authority (CARTA) had struggled to gain traction in Lowcountry. Now as the region continues to grow, CARTA’s success is more imperative than ever.

Keep Rollin’

Terminix Service, Inc.

HOME SERVICES

Terminix’s largest franchise faced stiff competition from other pest control service companies that appear to do the same thing for less money. How could we get homeowners to choose expertise over a cheap offer?