Data-Driven Strategy
Passion-Powered Creativity

Real-World Results

The ultimate mix of left- and right-brained thinkers, Rawle Murdy draws insight from data, analytics, and research, and then uses that insight to drive creative solutions with a singular focus: our clients’ success.

We Create Stopping Power

in a Non-Stop World

With a broad-range of client experience and deep expertise in four key industries—home services, travel & hospitality, real estate, and public involvement—we know how to grab attention, earn affinity, and spark action.

HOME SERVICES

Terminix Service, Inc.

Terminix’s largest franchise faced stiff competition from other pest control service companies that appear to do the same thing for less money. How could we get homeowners to choose expertise over a cheap offer?

Battle for Bugs

TRAVEL & HOSPITALITY

Jackson County, NC

Jackson County had a logo and tagline but also a big challenge: No one thinks of a county as a travel destination. And how could one compete with other well-known mountain getaways in the areas?

Unforget-away

REAL ESTATE

Balsam Mountain Preserve

Forty minutes west of Asheville, Balsam Mountain Preserve is a 4,400-acre private community that reached a standstill in home and lot sales. Rawle Murdy was brought on to refocus the brand and reinvigorate new interest in this unique mountain community.

Home Peak Home

PUBLIC INVOLVEMENT

CARTA

For years, Charleston Area Regional Transportation Authority (CARTA) had struggled to gain traction in Lowcountry. Now as the region continues to grow, CARTA’s success is more imperative than ever.

Keep Rollin’

Terminix Service, Inc.

HOME SERVICES

Terminix’s largest franchise faced stiff competition from other pest control service companies that appear to do the same thing for less money. How could we get homeowners to choose expertise over a cheap offer?

Jackson County, NC

TRAVEL & HOSPITALITY

Rawle Murdy was brought in to bring the destination’s “Play On” brand to life with a primary goal of driving accommodations occupancy from the web.

Balsam Mountain

REAL ESTATE

Rawle Murdy was brought on to refocus the brand & reinvigorate new interest in this unique mountain community.

CARTA

PUBLIC INVOLVEMENT

See how Rawle Murdy has helped advocate for public transit in the Lowcountry.

And Our Work Doesn't Stop There

We Do It All, and More Importantly,

We Do It Well

INSIGHTS & STRATEGY

BRANDING & MESSAGING

CREATIVE

CONTENT DELIVERY

DIGITAL DEVELOPMENT

All Good Things Blog

Thankful For These Digital Recipes

Recently, we came together as an office to kick the holiday season off with a Thanksgiving potluck. Our team gathered together to share old family favorites with their work fam. We even put together a recipe book for those who couldn’t be there.

Marketing Monsters Keeping You Up at Night?

We’re all for being a little scared this time of year (gruesome costumes, jump-out-of-your-seat horror movies, haunted houses). But feeling horrified at work? No thanks. That’s why we’re sharing some marketing magic to help you tackle three spooky tasks your brand might have on its plate.

Let’s Have Some Skele-fun

Our Rawle Murdy employees know how to do Halloween. Need some scary-good inspiration? Check out our favorite and most spooktacular costumes from over the years!

An Excess of Access: Top Accessibility Tips in Design

This month, we’re taking a look at accessibility in design. Accessibility, of course, refers to how easy it is to use something. In design, this means making a product that can be experienced by a full spectrum of people.

Did you know?

The US is sending 234 paralympians to Tokyo this month to compete in the 2020 Paralympic Games. Among them is Dallas Wise, a sophomore at Coastal Carolina University here in Charleston. Wise will be competing in both the long jump and the high jump in Tokyo this month.