843.577.7327 info@rawlemurdy.com

Data-Driven Strategy
Passion-Powered Creativity

 Real-World Results 

The ultimate mix of left- and right-brained thinkers, Rawle Murdy draws insight from data, analytics, and research, and then uses that insight to drive creative solutions with a singular focus: our clients’ success.

We Create Stopping Power
in a Non-Stop World

With a broad-range of client experience and deep expertise in four key industries—home services, travel & hospitality, real estate, and public involvement—we know how to grab attention, earn affinity, and spark action. 

HOME SERVICES
Terminix Service, Inc.
Terminix’s largest franchise faced stiff competition from other pest control service companies that appear to do the same thing for less money. How could we get homeowners to choose expertise over a cheap offer?
TRAVEL & HOSPITALITY
Jackson County, NC
Jackson County had a logo and tagline but also a big challenge: No one thinks of a county as a travel destination. And how could one compete with other well-known mountain getaways in the areas?
REAL ESTATE
Balsam Mountain Preserve
Forty minutes west of Asheville, Balsam Mountain Preserve is a 4,400-acre private community that reached a standstill in home and lot sales. Rawle Murdy was brought on to refocus the brand and reinvigorate new interest in this unique mountain community.
PUBLIC INVOLVEMENT
CARTA
For years, Charleston Area Regional Transportation Authority (CARTA) had struggled to gain traction in Lowcountry. Now as the region continues to grow, CARTA’s success is more imperative than ever.

Terminix Service, Inc.

HOME SERVICES

Terminix’s largest franchise faced stiff competition from other pest control service companies that appear to do the same thing for less money. How could we get homeowners to choose expertise over a cheap offer?

Jackson County, NC

TRAVEL & HOSPITALITY

Rawle Murdy was brought in to bring the destination’s “Play On” brand to life with a primary goal of driving accommodations occupancy from the web.

Balsam Mountain

REAL ESTATE

Rawle Murdy was brought on to refocus the brand & reinvigorate new interest in this unique mountain community.

CARTA

PUBLIC INVOLVEMENT

See how Rawle Murdy has helped advocate for public transit in the Lowcountry.

We Do It All, and More Importantly,
We Do It Well
All Good Things Blog

The Return Of Neighborhood Retail And Other Surprising Real Estate Trends

Property technology investors are bullish on cities and retail even as the effects of the pandemic, like remote work, linger. The reason? Human beings are social at our core and that means we will seek out opportunities to stay connected.

Hot Outdoor Living Products for This Spring

Move over curb appeal. Hello backyard oasis. If you’re a home builder or planned community looking to differenitate your community from a competitor, consider adding one of these hot Spring items to enhance the “backyard appeal.”

More People Than Ever Are Buying Homes They Haven’t Seen In Person. Here’s Why.

Well not quite blind. But we know the new homebuyer is unlikely to step foot onto your property before closing the deal. This means that a community in the moountains of North Carolina is now just as able to sell a home to a buyer in London as they are to a buyer in Lexington, N.C.

Top 9 Home Design Trends For 2021

The NAHB recently released nine home trends for 2021. They can all be boiled down to one common element, more of life in the wild. As we all come out of quarantine, one thing all buyers are craving is the ability to connect to the outdoors more.

The Motivations And Risks Behind Today’s 7 Main Home Buyers

A combination of factors from low interest rates, new work policies, and increased equity has led to buyers of all types to come off of the sidelines and enter the market, creating the largest rise in home prices in 15 years.

The Future Is Female

It’s Black History Month, and we wanted to use this platform to highlight the voices of Black creators through literature and film, particularly the works that we’re watching and reading right now.

One Year in Quarantine: What’s New & Next in the Advertising World

What do you get when you cross Super Bowl LV with a team of advertising experts? The answer: a whole lot of opinions. We look forward to this major sporting event every year, but not because we’re big football fanatics—it’s all about the commercials for us!

Celebrating Black Voices

It’s Black History Month, and we wanted to use this platform to highlight the voices of Black creators through literature and film, particularly the works that we’re watching and reading right now.

Game-Changing Ads of 2021: See Our Top 5 Super Bowl Picks

What do you get when you cross Super Bowl LV with a team of advertising experts? The answer: a whole lot of opinions. We look forward to this major sporting event every year, but not because we’re big football fanatics—it’s all about the commercials for us!

Cheers to the New Year

We all need a laugh these days, and this adorable Holiday Storybook video we created for Terminix last year is sure to jiggle your belly like a bowl full of jelly.

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