843.577.7327 info@rawlemurdy.com

Data-Driven Strategy
Passion-Powered Creativity

 Real-World Results 

The ultimate mix of left- and right-brained thinkers, Rawle Murdy draws insight from data, analytics, and research, and then uses that insight to drive creative solutions with a singular focus: our clients’ success.

We Create Stopping Power
in a Non-Stop World

With a broad-range of client experience and deep expertise in four key industries—home services, travel & hospitality, real estate, and public involvement—we know how to grab attention, earn affinity, and spark action. 

HOME SERVICES
Terminix Service, Inc.
Terminix’s largest franchise faced stiff competition from other pest control service companies that appear to do the same thing for less money. How could we get homeowners to choose expertise over a cheap offer?
TRAVEL & HOSPITALITY
Jackson County, NC
Jackson County had a logo and tagline but also a big challenge: No one thinks of a county as a travel destination. And how could one compete with other well-known mountain getaways in the areas?
REAL ESTATE
Balsam Mountain Preserve
Forty minutes west of Asheville, Balsam Mountain Preserve is a 4,400-acre private community that reached a standstill in home and lot sales. Rawle Murdy was brought on to refocus the brand and reinvigorate new interest in this unique mountain community.
PUBLIC INVOLVEMENT
CARTA
For years, Charleston Area Regional Transportation Authority (CARTA) had struggled to gain traction in Lowcountry. Now as the region continues to grow, CARTA’s success is more imperative than ever.

Terminix Service, Inc.

HOME SERVICES

Terminix’s largest franchise faced stiff competition from other pest control service companies that appear to do the same thing for less money. How could we get homeowners to choose expertise over a cheap offer?

Jackson County, NC

TRAVEL & HOSPITALITY

Rawle Murdy was brought in to bring the destination’s “Play On” brand to life with a primary goal of driving accommodations occupancy from the web.

Balsam Mountain

REAL ESTATE

Rawle Murdy was brought on to refocus the brand & reinvigorate new interest in this unique mountain community.

CARTA

PUBLIC INVOLVEMENT

See how Rawle Murdy has helped advocate for public transit in the Lowcountry.

We Do It All, and More Importantly,
We Do It Well
All Good Things Blog

An Open Letter from Our PR Team

Yes, we’re all created equal, but living equal is what we’re charged with defining. Be the change agent this world needs. The future depends on it.

Standing with BLM: Resources to Help You Get a New Point of View

We’ve compiled a list of resources to help you get educated on the Black Lives Matter movement and take action right now. Because recognizing that Black Lives Matter is just the beginning.

Redfin CEO: People are Refiguring Where They Want to Live

Redfin CEO Glen Kelman explains the data behind the migration and how this new wave is looking to spend more on their home while lowering their overall tax burden.

Corporate Office Space Expected to Decrease Post Pandemic

A recent Gartner survey of 317 Chief Financial Officers revealed that 75% said they plan to move at least five percent of their workforce to remote positions, following months of being forced to work remotely due to COVID-19.

How To Reopen The Housing Market

Public health experts note the risks in the home or in the home buying/selling process are low but that doesn’t mean precautions should be ignored.

Six Ways COVID-19 Could Impact Housing Design

The debate over open-floor plans rages on but architects are already mapping out the six big home design changes in the wake of COVID-19.

How Working From Home Is Changing The Way We Think About Where We Live

America is 90 days into the pandemic with many states just beginning to reopen in a phased approach. And the changes set to make a lasting impact on the real estate industry are already becoming clear.

RM’s Reading Room

Welcome to RM’s Reading Room, where we’re sharing all the books we’ve laughed at, cried through, and learned from over the past few months. Whether you’ve always been an avid reader or you’re just getting back in the habit, this reading list should keep you busy for a while.

A Change of Art: RM’s Favorite Brand Transformations

The most forward-thinking brands in the world are consistently looking for new ways to refresh their identities, so they can adapt quickly in a world of dynamic consumer preferences. If they can pull it off successfully, the glow-up is real. Check out some of our favorite brand evolutions from across the globe, and see some of our own stellar branding work!

Shortfall in New Supply of Homes for Sale Felt Most Acutely at the High End

If you are a broker or marketer of high-end homes, less supply means your property will have a better chance of being seen and many will be able to name their selling price.

Chat Challenges, Brainstorm Big Ideas, Talk Tactics...