Data-Driven Strategy
Passion-Powered Creativity

Real-World Results

The ultimate mix of left- and right-brained thinkers, Rawle Murdy draws insight from data, analytics, and research, and then uses that insight to drive creative solutions with a singular focus: our clients’ success.

We Create Stopping Power

in a Non-Stop World

With a broad-range of client experience and deep expertise in four key industries—home services, travel & hospitality, real estate, and public involvement—we know how to grab attention, earn affinity, and spark action.

HOME SERVICES

Terminix Service, Inc.

Terminix’s largest franchise faced stiff competition from other pest control service companies that appear to do the same thing for less money. How could we get homeowners to choose expertise over a cheap offer?

Battle for Bugs

TRAVEL & HOSPITALITY

Jackson County, NC

Jackson County had a logo and tagline but also a big challenge: No one thinks of a county as a travel destination. And how could one compete with other well-known mountain getaways in the areas?

Unforget-away

REAL ESTATE

Balsam Mountain Preserve

Forty minutes west of Asheville, Balsam Mountain Preserve is a 4,400-acre private community that reached a standstill in home and lot sales. Rawle Murdy was brought on to refocus the brand and reinvigorate new interest in this unique mountain community.

Home Peak Home

PUBLIC INVOLVEMENT

CARTA

For years, Charleston Area Regional Transportation Authority (CARTA) had struggled to gain traction in Lowcountry. Now as the region continues to grow, CARTA’s success is more imperative than ever.

Keep Rollin’

Terminix Service, Inc.

HOME SERVICES

Terminix’s largest franchise faced stiff competition from other pest control service companies that appear to do the same thing for less money. How could we get homeowners to choose expertise over a cheap offer?

Jackson County, NC

TRAVEL & HOSPITALITY

Rawle Murdy was brought in to bring the destination’s “Play On” brand to life with a primary goal of driving accommodations occupancy from the web.

Balsam Mountain

REAL ESTATE

Rawle Murdy was brought on to refocus the brand & reinvigorate new interest in this unique mountain community.

CARTA

PUBLIC INVOLVEMENT

See how Rawle Murdy has helped advocate for public transit in the Lowcountry.

And Our Work Doesn't Stop There

We Do It All, and More Importantly,

We Do It Well

INSIGHTS & STRATEGY

BRANDING & MESSAGING

CREATIVE

CONTENT DELIVERY

DIGITAL DEVELOPMENT

All Good Things Blog

RM’s Reading Room

Welcome to RM’s Reading Room, where we’re sharing all the books we’ve laughed at, cried through, and learned from over the past few months. Whether you’ve always been an avid reader or you’re just getting back in the habit, this reading list should keep you busy for a while.

A Change of Art: RM’s Favorite Brand Transformations

The most forward-thinking brands in the world are consistently looking for new ways to refresh their identities, so they can adapt quickly in a world of dynamic consumer preferences. If they can pull it off successfully, the glow-up is real. Check out some of our favorite brand evolutions from across the globe, and see some of our own stellar branding work!

Shortfall in New Supply of Homes for Sale Felt Most Acutely at the High End

If you are a broker or marketer of high-end homes, less supply means your property will have a better chance of being seen and many will be able to name their selling price.

In States Loosening Lockdowns, Will Real Estate Markets Rebound?

some markets will see an uptick in the amount of buyers willing to purchase a home without having physically stepped onto the property. Expect to see this trend continue in this new normal of real estate and as buyers flee urban areas in droves.

Homeowners Grow Frustrated with “Small Spaces” During Shelter-In Place

Propsective buyers are reprioritizing their new home wishlist. If push comes to shove, bet on your prospects to choose outdoor living space and more square footage, even at the expense of udpated finishes and a chef’s kitchen.

Are Coronavirus Fears Spurring a New Construction Frenzy?

While COVID-19 continues to be part of our new normal, recent data gives reason for homebuilders and new home communities to be optimistic during this uncertain time.

Color Makes a Comeback for Both Home Interiors and Exteriors

According to builderonline.com, communities looking to maximize return will need to increase their color curb appeal.

RM’s Quarantine Hobbies

According to a recent HubSpot Research report, more than 50% of consumers want to see videos from brands (more than any other form of content). The numbers don’t lie, people! That’s why we’re rolling out these insider tips to help you get the most out of your video budget this year.

A Day in the Life of a Virtual RMer: Avoiding Burnout Outside the Office

According to a recent HubSpot Research report, more than 50% of consumers want to see videos from brands (more than any other form of content). The numbers don’t lie, people! That’s why we’re rolling out these insider tips to help you get the most out of your video budget this year.

Rawle Murdy’s Video Hall of Fame

Want a team of trained experts handling your video strategy? Say no more. We got you. Check out some of our best video work.

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