Forty minutes west of Asheville, Balsam Mountain Preserve is a 4,400-acre private community that reached a standstill in home and lot sales. Rawle Murdy was brought on to refocus the brand and reinvigorate new interest in this unique mountain community.

Terminix’s largest franchise faced stiff competition from other pest control service companies that appear to do the same thing for less money. How could we get homeowners to choose expertise over a cheap offer?

Jackson County had a logo and tagline but also a big challenge: No one thinks of a county as a travel destination. And how could one compete with other well-known mountain getaways in the areas?

For years, Charleston Area Regional Transportation Authority (CARTA) had struggled to gain traction in Lowcountry. Now as the region continues to grow, CARTA’s success is more imperative than ever.

Located on Charleston Harbor, Patriots Point Naval & Maritime Museum is comprised of three warships and a shore-side Vietnam Experience. Although the museum is a bucket-list destination for veterans and history buffs, it struggles to attract younger, repeat, and local visitors.