Brokers are responsible for making decisions about pricing, staging, creating a marketing plan, printing brochures, holding open houses, and reaching out to potential buyers. But one thing people always forget is the story behind the property. Here’s why the story matters.

When it comes to real estate marketing, we’re always looking for key opportunities to engage leads and drive tours, and technology is helping to perfect our process! 3D virtual property tours allow leads to “try before they buy” without wasting their time or money.

Astrid Diaz’s new modular home is on display at a building products factory in Toa Baja, about 20 miles west of Puerto Rico’s capital, San Juan. According to Diaz, the home is so strong because foam panels are covered with a galvanized steel mesh that provide structure and load-bearing capacity.

Single-story homes are making a major comeback in 2019. This industry trend has been more prevalent in the South and non-metro areas, according to new data from the National Association of Home Builders. Single-story homes were the most popular home sold in 2019, and we see that trend continuing into 2020.