SC FEDERAL CREDIT UNION

INTEGRATED BRANDING | ADVERTISING | SEM | PAID MEDIA

SC Federal Credit Union, one of the region’s largest and oldest credit unions was celebrating their 80th anniversary. Turning this milestone event on its head, Rawle Murdy created a campaign to highlight what the bank has learned through its 80 years. These 80 ‘wit and wisdoms’ are both business focused and add human, sometimes humorous touch; strengthening the bond between the Credit Union, the community and the people they serve.