WILD DUNES CASE STUDY

Well Built Brands
Make a Difference

Wild Dunes is one of the largest and best known resorts in the coastal Southeast. But newer, fancier resorts up and down the coast were eating into market share and affecting RevPar. Our goal was to create a distinctive brand platform that was both true to Wild Dunes and truly made a difference to prospects. The “Go Wild” campaign did exactly that- communicating a place where guests could return to their inner child, be comfortable in their surroundings, and still enjoy an ‘upscale’ experience.

We brought the brand to life through virtually every touchpoint, starting with the photography used across a wide variety of both traditional and digital platforms to on-resort activations-virtually every touchpoint from prospecting to post-stay remarketing.

WILD DUNES
CASE STUDY

Well Built Brands
Make a Difference

Wild Dunes is one of the largest and best known resorts in the coastal Southeast. But newer, fancier resorts up and down the coast were eating into market share and affecting RevPar. Our goal was to create a distinctive brand platform that was both true to Wild Dunes and truly made a difference to prospects. The “Go Wild” campaign did exactly that- communicating a place where guests could return to their inner child, be comfortable in their surroundings, and still enjoy an ‘upscale’ experience.

We brought the brand to life through virtually every touchpoint, starting with the photography used across a wide variety of both traditional and digital platforms to on-resort activations-virtually every touchpoint from prospecting to post-stay remarketing.

RESULTS

Cost per inquiry decreased by 39%

ADR increased
by 15%

Occupancy increased 20%

23-to-1 ROI

Branding & Traditional Advertising

By unearthing the truly distinctive essence of the Wild Dunes Resort experience could we create a fresh, compelling brand position from which to execute appropriate marketing communication materials and media planning … all to drive bookings.

Public Relations & Social Media

Extending the energetic vibe through media and social outreach.

Public Relations & Social Media

Extending the energetic vibe through media and social outreach.

Online & On-Site

We worked with the resort to inject this energetic and fun brand into all guest touchpoints … from the website to the room key cards.

Meeting Planners Contact

Meeting planners were also a key audience and reaching them in an unexpected way was a success.

Meeting Planners Contact

Meeting planners were also a key audience and reaching them in an unexpected way was a success.