Well Built Brands
Make a Difference
Wild Dunes is one of the largest and best known resorts in the coastal Southeast. But newer, fancier resorts up and down the coast were eating into market share and affecting RevPar. Our goal was to create a distinctive brand platform that was both true to Wild Dunes and truly made a difference to prospects. The “Go Wild” campaign did exactly that- communicating a place where guests could return to their inner child, be comfortable in their surroundings, and still enjoy an ‘upscale’ experience.
We brought the brand to life through virtually every touchpoint, starting with the photography used across a wide variety of both traditional and digital platforms to on-resort activations-virtually every touchpoint from prospecting to post-stay remarketing.