THE VIRGINIAN CASE STUDY

Kickstarting
Stagnant Sales

With a small sales staff, inability to track and manage the sales process and a dated website, The Virginian needed help to get sales moving. Rawle Murdy implemented a comprehensive, highly-targeted outreach effort to tell The Virginian story in vibrant fashion. A new website, targeted print, partnership marketing, third-party email, digital display, SEM/retargeting efforts, along with a focused social media effort, got things going.

THE VIRGINIAN
CASE STUDY

Kickstarting Stagnant Sales

With a small sales staff, inability to track and manage the sales process and a dated website, The Virginian needed help to get sales moving. Rawle Murdy implemented a comprehensive, highly-targeted outreach effort to tell The Virginian story in vibrant fashion. A new website, targeted print, partnership marketing, third-party email, digital display, SEM/retargeting efforts, along with a focused social media effort, got things going.

RESULTS

100% increase in
property sales

50% increase in national membership sales

5X growth in qualified, active leads

Brand Messaging

With a focus on a new product and a desire to stand out in the real estate category.

Video

A new video with a voiceover by Peter Kessler showed off the property like never before.

Video

A new video with a voiceover by Peter Kessler showed off the property like never before.

Website

Simple functionality, powerful imagery with a great story combined for a 133% increase in discovery visits.

View the full website here

Email, Digital Display & SEM

The workhorses of a great real estate campaign combined for an 80% increase in conversion rates vs previous year.

Email, Digital Display & SEM

The workhorses of a great real estate campaign combined for an 80% increase in conversion rates vs previous year.