Use your sales center to set your brand apart
Years ago, I was part of a team that put together a sales center for a large development. We recognized we were selling a lifestyle, not just a house. As you’ll find in the attached article, this approach is more important than ever. We have to create an environment that engages and gets people to take an action. Yes, it has to be informative, inviting, where customers and sales agents can have greater communication without the sense of high pressure. And, at the end of the day, hopefully your sales center creates a lasting positive impression.