Video marketing has taken the industry by storm in recent years, with forward-thinking companies using video to tell their story and communicate more authentically with their audiences. And consumers are engaging more than ever!
According to a recent HubSpot Research report, more than 50% of consumers want to see videos from brands (more than any other form of content). That’s not all. Stats show that video on landing pages can increase conversion rates by 80%, and including the word “video” in your next subject line could increase the open rate by 19%. The numbers don’t lie, people!
So, while we’re all wondering how we can be as productive as possible during social distancing, we thought we’d share some of our top tips for getting the most out of your video budget in the coming year.
Make Your Shoot Work for You
The time and resources that go into planning a video shoot are no joke. But if you think ahead and plan everything just right, you can use one shoot day to capture footage for multiple videos. Rawle Murdy’s work with CARTA, our impressive local public transit client, is a great example of this. In their Why I Ride video series featuring real riders explaining why they use public transit, we shot enough footage to produce a longer-format video (around 60–90 seconds) and individual 15-second videos of each person. That way, we could stretch the content by dropping the various shorter clips on social over time, and save the longer format for their website. Check out one of the finished products below!
Connect with Your Audience Through Connected TV
If you want to be more efficient with your video buy, give Connected TV a try. Simply put, Connected TV (CTV) is any television that connects to the Internet, including smart TVs, Apple TVs, Amazon Fire devices, and Roku. And considering that about 60% of households reported having some type of Connected TV, that’s a pretty big market to capitalize on. Many major demographics (particularly millennials) are moving away from traditional TV and toward streaming services as they decide to cut cable or never opt for it in the first place. Another major benefit? CTV allows for audience targeting by demographic and context as well as more granular geotargeting, down to the zip code level. That means more for your money.
Feature Real People from Your Organization
Spice Up Your Videos with Stock
Go Live on Social
Want a team of trained experts handling your video strategy? Say no more. We got you.