Crisis with Class
In the Spring of 2015, hundreds of Lowcountry homeowners were shocked when their once gleaming yards turned into a burned-out mess. The culprit: Scotts’ Bonus S Southern Weed and Feed.
Through proactive media relations, social media monitoring and direct consumer outreach, we helped Scotts not only navigate through the crisis, but demonstrate their sincere interest in restoring confidence among their customers and making amends.
As an additional show of goodwill to the community, Scotts worked with a local youth sports league to completely refurbish an actively used baseball field and donated thousands of dollars in baseball and softball gear, culminating in a ribbon-cutting event with representatives from the Atlanta Braves and Hall of Famer Cal Ripken, Jr.