Keepin’ It Local
Bombarded with an ever-increasing set of powerful competitors, the local favorite, Piggly Wiggly, needed to fight back. We needed to let people know there was a difference when you shop The Pig. Yes, high quality products and competitive pricing, but more. Shopping The Pig truly means local-supporting local farms, local products, local employees, and supporting the local economy.
We made a stand with BIG IMPACT. From long-form TV to a full-blown campaign including a website and social outlet refresh, billboards, radio, in-store signage, branded merchandise, print, Facebook/digital banner ads, internal employee rallies and a strong PR/social campaign.