PIGGLY WIGGLY CASE STUDY

Keepin’ It Local

Bombarded with an ever-increasing set of powerful competitors, the local favorite, Piggly Wiggly, needed to fight back. We needed to let people know there was a difference when you shop The Pig. Yes, high quality products and competitive pricing, but more. Shopping The Pig truly means local-supporting local farms, local products, local employees, and supporting the local economy.

We made a stand with BIG IMPACT. From long-form TV to a full-blown campaign including a website and social outlet refresh, billboards, radio, in-store signage, branded merchandise, print, Facebook/digital banner ads, internal employee rallies and a strong PR/social campaign.

PIGGLY WIGGLY
CASE STUDY

Keepin’ It Local

Bombarded with an ever-increasing set of powerful competitors, the local favorite, Piggly Wiggly, needed to fight back. We needed to let people know there was a difference when you shop The Pig. Yes, high quality products and competitive pricing, but more. Shopping The Pig truly means local-supporting local farms, local products, local employees, and supporting the local economy.

We made a stand with BIG IMPACT. From long-form TV to a full-blown campaign including a website and social outlet refresh, billboards, radio, in-store signage, branded merchandise, print, Facebook/digital banner ads, internal employee rallies and a strong PR/social campaign.

RESULTS

Weekly YOY Sales results increased by 10-15%

Markdowns & discounts stayed consistent

4 record breaking sales weeks in year one

Unique customer count increased by 5-8%

Brand Messaging

To kick-off the launch of this new campaign, a proclamation video was created, a manifesto of sorts – that reminds us why the communities served are so special.

Broadcast

Powerful television and radio spots with strong visuals and real employees helped communicate the experience as more engaging and different from other options.

Broadcast

Powerful television and radio spots with strong visuals and real employees helped communicate the experience as more engaging and different from other options.

In-Store

We reinforced the message in a fun and on-brand manner with store signage.

Online

Playing the vibe out on the website and online advertising!

Online

Playing the vibe out on the website and online advertising!

Out-of-Home

Featuring real people and rich images adds to the fun of the campaign.

Print

All elements point to communicate the experience of Piggly Wiggly and driving store visits.

Print

All elements point to communicate the experience of Piggly Wiggly and driving store visits.

Social Media & PR

The launch was an opportunity to get our biggest … and most engaged fans involved.