More people than ever are buying homes they haven’t seen in person.
Well not quite blind. But we know the new homebuyer is unlikely to step foot onto your property before closing the deal. This means that a community in the moountains of North Carolina is now just as able to sell a home to a buyer in London as they are to a buyer in Lexington, N.C. Keep in mind the tools you offer prospective buyers to view properties online. Does your website offer a 24/7 chat component to allow someone in a different time zone to get the answers they need on their schedule, not yours? Consider adding plug-ins to your website to allow for your community website to be viewed in multiple languages. The post-pandemic residential reality is more global than ever. Make sure your marketing communications reflect this fact.