Lead Generation through Networking

While we’re not networking experts, we do know how to network in ways that truly pay off. Networking is a basic tenet of sales, but we need to remember to approach it with specific goals in mind. If you go to networking events, go with a plan to really engage a handful of prospects. If you work on building a relationship with a few minutes of focused conversation, rather than a 20-second handshake and business card tradeoff, you’ll make lasting and meaningful connections that will serve you well. And remember that the connections you make at networking events may not be your ultimate win, but they may very well connect you to someone who WILL be.

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