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Kids Rule Marketing

For the past several years, we’ve been working with some communities conceived and built in the 1990s. A generation later, they realized they’re missing the boat when it comes to amenities, and many of them are making sweeping changes. Whether you’re marketing to Millennials or Baby Boomers, you have to think kids first. Children have great influence on their parents’ and grandparents’ decision-making around a community. Whether it’s as simple as gaming consoles and lego bricks or over-the-top ideas like an Imax Theater and “Kids Concierge,” developers are making sure the kids are as excited about the possibility of a new home as their parents. Check out a few of the outrageous ideas some urban high-rise developments are building to lure families with kids.