For the past several years, we’ve been working with some communities conceived and built starting in the 1990s. A generation later, they realized they’re missing the boat when it comes to amenities, and many of them are making sweeping changes. Whether you’re marketing to millennials or baby boomers, Kids Rule. Children have a great influence on their parents and grandparents decision making about a community. Here’s a story about what some urban high rise developments are building to lure families with kids.