Building a Powerful
Jackson County, NC is situated in the western North Carolina mountains, and features a vast array of recreation, dining and accommodations. Rawle Murdy was brought in to bring their “Play On” brand to life in all communications, especially online. Our primary goal was to drive more web-derived revenue in service of the TDA’s business goal – accommodations occupancy.
We first researched all communications channels, visitor feedback and demographic data to clarify the brand so that all messages on/offline were aligned and crystal clear.
Then we created and launched DiscoverJacksonNC.com with a user-experience that easily connects things to do and places to see, eat and stay, with easier, simpler navigation. To make the site more effective, we developed a portal for local businesses to upload and update their information on the site. Participation was very high, and the result is more robust, up-to-date and search-engine friendly content.