How to Grow Your Brand in 2021: Your Guide to (Greater) Success
Tip #1: Set goals and objectives.
First things first: Decide what you want to accomplish this year. A smart strategic plan is built around measureable, achievable goals. Evaluate how your brand performed compared to the industry average and the previous year’s goals, then determine if you want to keep building on that momentum or if you need to focus your efforts in another area. Maybe you want to try focusing on another target audience, or maybe this is the year you finally get around to redesigning your website to ramp up online sales. Figuring out your top priorities will give you a solid foundation for an annual plan that gets you closer to reaching your goals.
Tip #2: Brainstorm creative executions.
Next, you’re ready to have some fun with it! Keeping your goals in mind, hold a few brainstorm seshes to come up with new campaigns, tactics, and content ideas. This could be big-picture stuff, like creative campaigns that will run all year long. Or, you can generate content ideas for video, radio, emails, and everything in between. The important thing is to never lose sight of your overarching goals, and to make sure that everything you dream up works in tandem with every other aspect of your marketing plan and goals. Oh, and remember to enjoy the process.