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Five Ways To Leverage Property Data In Real Estate Marketing

We all know the saying. All real estate is local. That should apply to your real estate marketing as well. We’re not referring to simply the geographic targeting, but rather utilizing all of the property data available to marketers to create engaging and relevant content. In the past, real estate marketers segmented audiences by zip code and blanketed entire neighborhoods with door hangers. Now, marketers have access to more data than ever before. Data, when leveraged correctly, will lead to serving up the right message at the right time, to the right buyer. Expand the data you use in your marketing plan, from trends in home purchases and pricing, identifying pre-foreclosures and foreclosures, or segmenting renters from homeowners. Adding this property data to your next marketing plan will create more targeted, and therefore more effective and profitable campaigns.