Some of our most creative ideas are big and scary and crazy. That is until they’re done. Then, they’re just amazing success stories.
An upscale private community 40 miles west of Asheville, Balsam Mountain Preserve targets HNWI and UHNWI with second home offerings around $1 million. We developed a brand around the community’s strong belief in preservation, and we brought that brand to life through all traditional touchpoints and some not-so-traditional ones, like a direct mail piece that included a Balsam sapling.
Our tree mailer earned an Addy Award for Best 3D Mailer at the local, regional, and national level. Who wooda thought?
