May 13, 2015

Verizon – AOL Merger is Good For Small Business

Blog, Marketing Trends & Research|

The $4 billion merger of Verizon and AOL has a lot of people talking. Verizon gets the content, video services and ad serving that they desperately need to continue to grow as a 21st century media company. And of course AOL gets location data and [...]

September 29, 2014

Channel integration — and we’re not talking cable TV

Blog, Marketing Trends & Research|

Note: Column originally appeared online at the Charleston Regional Business Journal.       No matter what industry you’re in, there are buzzwords. Perhaps the military leads us all with acronyms and buzzwords that lead us to distraction. Of course, the marketing industry has its own. [...]

June 20, 2014

Hey Facebook, where did my fans go?

Blog, Marketing Trends & Research|

                  How to combat the case of plummeting organic reach By now you’re feeling the full impact of Facebook’s news feed changes. Rolled out through a series of updates, brand pages have seen reach of content drop [...]

April 16, 2014

Media and Millennials: Gotta Find 'Em All

Blog, Marketing Trends & Research|

As a millennial, and more specifically a 24 year old male, I fit within a notoriously hard to access demographic in terms of how advertisers reach and tap into Generation Y. With near limitless forms of communication, an ever up to date knowledge of technology [...]

February 11, 2014

The Silver Bullet. Grow your relevance to your buyer by connecting the dots between SEO, content marketing and storytelling.

Blog, Marketing Trends & Research|

image source: https://www.coorslight.com/aluminumpint/ In real estate marketing and sales, everyone is searching for more prospects who are entering the buying process or intercepting those who have already been looking–just not with your community or listing yet. They are out there and you know [...]

August 28, 2013

What Happens in an Internet Second?

Blog, Marketing Trends & Research|

Ever wanted to know the answer to that question. Well, thanks to an anonymous designer, One Second on the Internet provides a vivid, real-time depiction at just how much activity happens online—in the blink of an eye! What I see in this graphic is engagement. People searching [...]

July 10, 2013

Is That a Fashion Statement, or are You Just a Geek?

Blog, Marketing Trends & Research|

[two_columns_66_33] [column1] Wearable computing devices of various kinds are finally coming of age.  As a youngster, I was mesmerized by Dick Tracy’s “wrist radio.” The thought of being able to communicate with a “wearable” device was pure fantasy – right out of science fiction.  But [...]

March 15, 2013

Changing perceptions is probably harder than you think

Blog, Marketing Trends & Research|

For years after the name changed on a well-known local hotel, smart, well-connected locals continued to call it by its old name.  A decade after the local paper consolidated its morning and evening papers and changed the name, many people still called it by its [...]