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Creative

Creative

  BALSAM MOUNTAIN PRESERVE  

Creative

Some of our most creative ideas are big and scary and crazy. That is until they’re done. Then, they’re just amazing success stories.

Treemail Success

An upscale private community 40 miles west of Asheville, Balsam Mountain Preserve targets HNWI and UHNWI with second home offerings around $1 million. We developed a brand around the community’s strong belief in preservation, and we brought that brand to life through all traditional touchpoints and some not-so-traditional ones, like a direct mail piece that included a Balsam sapling.

In-the-Box Thinking

Direct mail often gets thrown away or overlooked, so to capture our prospects’ attention we went in-the-box with a hard-to-miss wood-tube mailer.

Winner, Winner

Our tree mailer earned an Addy Award for Best 3D Mailer at the local, regional, and national level. Who wooda thought?

Put our team to work for you today.

Branding & Messaging

Branding & Messaging

  THE CHATTOOGA CLUB  

Branding and Messaging

We built a smart, strategic brand platform that a legacy private club could truly own and operationalize.

Elevating a Luxury Brand

As one of the oldest private club communities in Cashiers, NC, The Chattooga Club was ready for a brand refresh to help drive new interest and memberships. Rawle Murdy developed Everyday Elevated around the idea that “members can invest in themselves, connect with family, and celebrate life every day.” The new position extended beyond marketing and communications to actual events and experiences at the club.
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Key Pillars

The new Everyday Elevated brand was rooted in three pillars—Culinary, Wellness, and Family—bringing the campaign to life for club members.

On Theme Website

Using the pillars as a foundation, the new website dramatically elevated the club’s online presence—complete with new photography.

Brand Video

This conceptual brand video brought the idea of Everyday Elevated to life with shots that panned upward or showed upward movement.

Put our team to work for you today.