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  CARTA  

Changing the Way the Lowcountry Thinks about Public Transit

For years, Charleston Area Regional Transportation Authority (CARTA) had struggled to gain traction in Lowcountry. Now as the region continues to grow, CARTA’s success is more imperative than ever.

A Ride to the Top

CARTA has faced extensive challenges since its inception two decades ago. However, with new leadership, the system is out of debt, updating its fleet, and adding amenities like WiFi and news shelters. Rawle Murdy has helped tell that story to the community—from guiding successful service and technology launches to managing reputation and advocating for public transit in the Lowcountry.

593

EARNED MEDIA PLACEMENTS LAST YEAR

148%

INCREASE IN SOCIAL INTERACTIONS YEAR OVER YEAR

42%

INCREASE IN NEW WEBSITE USERS YEAR OVER YEAR

54%

INCREASE IN NEW USERS FROM ORGANIC SEARCH

WEBSITE

More Mobility On and Off the Bus

We designed CARTA’s new website with the primary user in mind: riders waiting at bus stops using their phones. The responsive site offers real-time service updates, live chat integration, and online pass purchase options.

WEBSITE

More Mobility On and Off the Bus

We designed CARTA’s new website with the primary user in mind: riders waiting at bus stops using their phones. The responsive site offers real-time service updates, live chat integration, and online pass purchase options.

SOCIAL MEDIA

An Ongoing, Open Dialogue

For CARTA, social media continues to be an effective channel to reach and engage current and potential riders as we seek to showcase, communicate, and advocate for the system and its services.

VIDEO

CARTA Connects Us

We created a three-part video series to showcase how CARTA connects the Lowcountry. The series helped position CARTA not only as efficient and modern, but also an important part of many residents’ daily lives.

VIDEO

CARTA Connects Us

We created a three-part video series to showcase how CARTA connects the Lowcountry. The series helped position CARTA not only as efficient and modern, but also an important part of many residents’ daily lives.

MEDIA RELATIONS

Value-Adds Up

Whether it’s announcing new ride-along features or highlighting new amenities, our media relations team interacts with editors, reporters, and bloggers on CARTA’s behalf nearly every day. Last year, that translated to $721,000 in publicity value.

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