843.577.7327 info@rawlemurdy.com

Manager, Paid Media Advertising

Buffalo Groupe is a collection of Agencies and media properties dedicated to reaching an audience seeking escape. In the realm of active sport, outdoor recreation and wellness, BRANDS that help create MOMENTS of escape are deemed a trusted and welcome contributor. This is the highest form of advocacy – the power of escape marketing.

Rawle Murdy, a Buffalo Groupe company, is looking for an experienced Paid Media Manager to plan and lead integrated media/connection strategy for assigned client business. The Paid Media Manager drives strategy via a proactive understanding of client business and a deep understanding of how people consume content. The Paid Media Manager is responsible for maintaining key relationships and working collaboratively with other department leaders and teams (account management, public relations, social media, creative, production, etc.) The Paid Media Manager is expected to bring media innovation and proactive thinking to clients and to lead the implementation of tools, processes and people needed to successfully execute media strategies.

The Paid Media Manager will lead paid media strategy across offline and digital media channels, and play a key role in growing the media team and services within Buffalo Groupe.

RESPONSIBILITIES:

Technical:

  • Responsible for the strategic design of and implementation of plans across all media channels, with a clear focus in the digital space
  • Actively involved with day-to-day planning and buying responsibilities
  • Identifies necessary media deliverables and is accountable for performance
  • Provides strategic analysis of plans to determine impact and overall outcome on all measurable variables (e.g., sales, store traffic, average check, lifts in brand attributes, site traffic/conversions, etc.)
  • Maintains good working relationships with all partners and is the key negotiator representing the client’s interest in sensitive situations when any arise

Project Management:

  • Maintains overall control of work-flow and assigned team responsibilities; oversees the progress of all projects
  • Actively involved on a daily basis to assure timely completion of projects
  • Maintains quality control of all group projects and ensures that projects are produced completely and correctly
  • Defines and implements processes as necessary to aid in timely and flawless execution of work

Communication:

  • Seeks opportunities to improve communication plans through collaboration with all partners (internal and external)
  • Takes ownership of client relationships
  • Works with Account Management, Creative, Social Media, and Delivery teams to be sure all necessary information, marketing and advertising direction are acquired that could influence media planning
  • Assists in new business development

Development:

  • Responsible for training, developing and motivating team members
  • Drives team productivity and growth by aligning team member skills sets and passions with business challenges, and by managing overall workflow
  • Regularly provides insights and updates into the dynamic paid media environment for the agency

Client Performance:

  • Determines appropriate key agency and client deliverables
  • Leads the development of analytics plans and processes related to paid media, including researching and recommending platform(s)
  • Works with account management team to determine success measures/KPIs and optimization strategies/models

Leadership Qualities:

  • Strong character and decision-making skills
  • Solution-orientation and results-driven
  • Strategic thinker
  • Connected to media community
  • Strong desire to learn / grow
  • Seeks / gives feedback

Experience:

  • Bachelor’s degree, preferably with a concentration in marketing, advertising, communications or business
  • Minimum of 5 years progressive experience in media planning, including programmatic advertising platforms
  • Proven work experience as a Media Planner or similar role
  • Leadership, management and development of a team
  • Past work experience in an integrated agency environment preferred
  • Experience with budget planning and KPIs

If you are interested in applying for this position, please send your resume and cover letter to loneal@rawlemurdy.com

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