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A Look Behind the Curtain: Get to Know Your Fave Marketing Partner

With the new year in full swing and January almost in our rearview mirror already, we thought now would be the perfect time to reintroduce ourselves! It’s easy to get caught up in the go-go-go of our daily lives, especially with exciting projects ramping up this month. But we want to take a second to slow things down and give you a look behind the scenes at how everything functions here at Rawle Murdy. From all-star teams to amazing clients and out-of-the-box projects, join us as we dive deeper into life at RM. Keep reading to get to know us a little bit better in 2021!

RM’s All-Star Teams, Revealed

Rawle Murdy delivers the highest quality work to our clients because each individual member of our crew always gives it their all. These individuals make up our core dream teams that work together seamlessly to create effective and engaging campaigns. With regular interdepartmental meetings and plenty of collaboration, we ensure that all of our rockstar teams are working in tandem to maximize the benefit to our clients. Here’s the team breakdown:
  • PR/Social Media
  • Creative
  • Digital/Content Delivery
  • Brand Leadership/Strategy
  • New Business Operations

Clients Who Make It Easy to Care

One of our values at RM is to care deeply. With clients like ours, that’s the easiest part of the job! From real estate communities to home services companies, we provide every client with impeccable attention to detail, smart strategies, and innovative ideas. Check out our four core verticals below to get a feel for our expertise and clients in each area!

Home Services: With more than 10 years of experience in the industry, Rawle Murdy brings the knowledge and strategy our home services clients need to succeed. We delve beyond demographics to get to the motivations of key decision-makers in the household, delivering strong strategies backed by targeted digital lead generation to help our clients gain even more traction with their audiences. Terminix has worked with us for more than seven years, achieving their best sales year on record. Our client Your Crawlspace is making waves in the encapsulation industry with their proprietary and patented system technology, and QEI Security & Technology is generating more leads and keeping more people safe.

Public Involvement: We’ve said it before and we’ll say it again: A little outreach goes a long way. Over the years, Rawle Murdy has partnered with local governments and private companies on several community outreach and public involvement projects. Our public relations team develops strategic communications plans to keep the public informed and ensure the entire community is on board. Our most recent public involvement clients and projects include BCDCOG (Berkeley-Charleston-Dorchester Council of Governments) CARTA (Charleston Area Regional Transportation Authority), Turning Leaf, Main Road Corridor, and 526 East and West Lowcountry Corridor.

Real Estate: After 40 years of real estate experience, our approach is largely sales-focused. When it comes to real estate, sales are everything—and no one knows how to capture more leads and close more deals than we do. Our proven approach comes from our work with more than 100 real estate clients, and we helped each of them do the same thing: generate more traffic to gain more qualified leads. From Lonesome Valley and The Chattooga Club in NC to Desert Highlands in AZ and Spring Creek in VA, Rawle Murdy is your ultimate real estate partner.

Travel & Hospitality: Our very first client back in the day was a travel & hospitality client, and since then we have evolved our strategies as the industry has changed. With effective campaign tracking data and unique creative messaging, we make wanderlust appear out of thin air, helping our clients gain more awareness and get more bookings. Clients include Jackson County and Primland Resort—if you happen to be planning your next getaway, we highly recommend.

Projects on Deck

We do it all here at Rawle Murdy. If you have a vision, we have the ability to bring it to life. From brand strategy to digital development and effective content delivery, we’ll take your dream from start to finish. Here are a few of our latest projects in process:

Your Crawlspace “Installation Insider” Video Series: To help our target audiences of contractors and DIY homeowners gain a better understanding of the proprietary Your Crawlspace encapsulation system, we’ll create a series of interview-style quick videos. Our clients will star in these videos as they complete demos, answer FAQs, and give tips on the best uses of their innovative products. 

Jackson County Secret Season Video: Our team recently headed up to the mountains of North Carolina to film gorgeous winter scenes, frozen waterfalls, and exciting activities to promote winter travel in Jackson County. Capturing a large range of still photography and video content, we’ll have a comprehensive bank of visual assets to help bring our creative to life.

Terminix Best that Pest Trivia Campaign: How do you make pest control more fun? With trivia, of course! Through our Best that Pest trivia campaign, we’ve created a series of game-show style videos starring Terminix’s own employees and technicians! This year, we’re keeping the momentum going with a new video series…stay tuned for more info!

Caliber Fine Properties Brand Messaging: Our new client, Caliber Fine Properties, is a boutique real estate firm out of Cashiers, NC. Owned by Kati Miller and Ali Moody, this powerhouse team specializes in high-end resort community real estate, bringing decades of experience and in-depth knowledge to their clients. We’re helping them create a strong brand messaging platform to ramp up their business and take it to the next level.

Ready to work with an awesome team of go-getters in 2021? You know where to find us. Drop us a line!