Desktop is Dying
As predicted, mobile website traffic now outpaces traffic from desktop computers. We’re seeing this with our clients across the board with mobile session averaging about 60% of all website traffic so far this year.
Tap Into Your Goals
Beyond website sessions, we’re also seeing more goal completions come from mobile devices as sites have become mobile friendly. For one of our hospitality and tourism clients, Jackson County, NC, mobile traffic accounts for 54% of goal completions on the website in 2019.
Mobile Takeover Continues
Mobile website traffic doesn’t show signs of slowing down anytime soon, as it continues to increase year after year. In fact, for our home services client, Terminix Service, Inc., mobile traffic increased by 123% when comparing the first six months of 2018 to the same time period this year.
Buying Power Is in the Fingertips
This one is for the ecommerce brands: Mobile devices are now used for over 40% of online transactions (Stat Source). And we only expect to see this trend continue. Curse you, Instagram ads that entice us with things we know we don’t need but really, really want.
Meet the New Shop Assistant
According to Mobile Marketer, “80% of shoppers use smartphones during physical shopping.” That means even when we’re literally in a brick and mortar store shopping, we’re pulling out our mobile devices to compare prices, look up deals, or read online reviews.