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5 Startling Stats about Digital Marketing Today

 Love it or hate it, Millennials are the largest segment of today’s workforce. And Gen Z will make up an additional 35% by 2020. Along with standing desks and easy access to La Croix, younger generations have brought to the office a heavy emphasis on work-life balance.

Perhaps it’s because there are more families with two working parents than in previous generations. Or maybe it’s because technology enables work to follow us anywhere we go, anytime of day. No matter what the reason, Millennials and now Gen Z’ers have thrown down the gauntlet to employers, pushing for more flexibility in an effort to achieve and maintain the ever-elusive work-life balance.

Here are some of the ways Rawle Murdy has risen to that challenge, and one trend that’s raising eyebrows among employers everywhere.


Five Ways We Find Work-Life Balance at RM

1. Flex-Hours

Between daycare drop-off and dentist appointments, traffic patterns and sleep schedules, ideal workday hours vary from person to person. With flex hours, you give employees permission to make and manage their own workday. So someone looking to avoid a rough commute might start early and leave early. And someone who has a midday doctor’s visit can make up that time in the evening.

2. Winning the Inbox Wars

We can all get bogged down in email-overload. To help keep our heads above water in the inbox, Rawle Murdy uses Slack as a communication tool. Slack helps keep everyone looped in on one another’s whereabouts, gives us a platform to share creative inspiration, and allows us to collaborate digitally or have quick group discussions when we’re not in the same room. It gives some breathing room to both our inboxes and our schedules.

3. Working from Home

Although we don’t have any 100% remote employees on our team at the moment, we do still allow staff members the flexibility to work from home, as needed. This could be when they really want to focus on a big project, there is a scheduled home service visit, or it makes the most sense due to out-of-office appointments or meetings. Giving our team members this option allows them to get the most out of every workday.

4. Summer Fridays

Summer Fridays are a trend that’s caught on in many modern workplaces. When Summer Fridays are in effect, half of the RM team takes a half-day on Fridays between Memorial Day and Labor Day. It’s bonus paid time off to enjoy summertime in the best city in the world. And you’d be surprised how much four extra hours bring to your weekend!

5. Destress Sesh

From nap pods to ping pong tables to bar carts, modern companies have found all sorts of ways for employees to destress during the workday. At Rawle Murdy, we host a weekly guided 15-minute meditation, led by an in-house yogi. We also have a massage therapist who comes in the office once a month. And of course our office pup, Chandler, is always available for a dose of pet therapy.

Four-Day Workweek  

Nope. That’s not a typo. Philadelphia-based software company Wildbit has been giving employees three-day weekends (and thirty-two hour workweeks) for over two years! During a trial-run of the abbreviated workweek that began in May 2017, Wildbit realized its employees were able to get the same amount of work done, but were going about it in a smarter, more efficient manner. And the longer weekend gave employees time to regenerate, so they came back to the office refreshed and energized.

Other companies around the country and the world have taken note. New York City-based Cockroach Labs offers “Flexible Fridays,” as it has a sales department that cannot take a day off each week but is compensated with bonus incentives that other employees are not. A New Zealand firm with 240-employees recently wrapped a trial of a four-day workweek and found it had several positive benefits. Notably, 78% of staff members said they could manage work-life balance after the trial, up from only 54% pre-trial.

This latest example resulted in significant media chatter, leaving us curious to see whether or not this trend will continue as companies battle to attract talent from Gen Z.

Would having a strategic marketing and communications partner help you achieve a better work-life balance? We’d love to help! Even on a Friday. ?