West Herford

Director of Consumer Insights and Brand Planning

“Without an insight, you’ve got nothing,” West says. “When you actually uncover an underlying truth about why a customer makes a decision, that’s where the magic lies. It’s what inspires great work because it’s honest. It’s true, and it can be terribly powerful.”

West leads our strategic planning work, and he brings to it not only a great passion about uncovering insights, but also an impressive background at Arnold, DDB and Grey, both domestically and abroad, working on iconic brands like Jack Daniel’s Tennessee Whiskey, Westin Hotels & Resorts, and Mobil Oil.