Can you imagine the outcome of everyone waking up tomorrow and “Likes” being disabled on Facebook? Of course your mother, and in some cases your grandmother, may be very disappointed when you post that status about returning home for the weekend… but what about the brands?

The concept of the value of a Like may be as complex as Honey Boo Boo’s pre-pageant regime, but that is neither here nor there. A Facebook Like, or any interaction with a brand, is a positive happening for that brand. Whether or not you can place a precise dollar amount on each is important, but does not negate the fact that there is value for the interaction. When a consumer interacts with a brand, they create a story. With that brand staring as the protagonist, the Ryan Gosling’s. Facebook recently released that its users create 3.2 billion likes and comments every day, and if my math is correct… that is a lot of likes. How would brands adapt to an Apoca-Likes event? What would we do without the Ryan Goslings, what would we do without Facebook Likes?