Terminix’s largest franchise faced stiff competition from other pest control service companies that appear to do the same thing for less money. How could we get homeowners to choose expertise over a cheap offer?
Focusing on the value of preventative treatment, we emphasized Terminix’s strengths as a Carolinas-based, family-owned business that’s backed by the power of Terminix International’s science and technology. We then brought this position to life across all channels to connect with the key decision-maker when it comes to home services: women.
A typical customer testimonial? No way! We brought real customer stories to life through engaging animation to create a series of videos that are fun, memorable, and even share-able. These videos have become some of our most popular social media content and key lead-drivers.
We pushed the limits on how fun a pest control brand can be by giving away edible crickets, called “Terminix Tasties,” at minor league baseball games in our region. A huge hit among ballpark visitors, the Tasties also generated lots of buzz with local news outlets.
Sometimes you gotta think big. REALLY big. Partnering with Discovery Place Museum in Charlotte, NC, we conceptualized and created the World’s Largest Ant Farm, recognized by Guinness World Records. The exhibit also included a scale that measures your weight in ants.
We realized that many folks don’t think about pest control until there’s a problem (as in, when they see bugs inside their home). So we developed messages that are both educational and entertaining to explain the value of having continuous quarterly or annual services with Terminix.
