Rawle Murdy

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Soft Sell – Why Quiet, Understated TV Ads Are So Effective

By: Rawle Murdy | Posted on February 1, 2010

There was a terrific article featured in Slate today, written by Seth Stevenson. “Soft Sell – Why quiet, understated TV ads are so effective.” – http://www.slate.com/id/2242966/

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