Amy Fayer recently published a brief entitled “Ten Tips for Driving Online Ad Effectiveness and Maximizing Brand Development.” Let’s dig into a few of the more interesting and possibly surprising tips she mentioned.
READ MOREThis past weekend was the nation’s biggest sporting event, Super Bowl XLVII. And even though I’m a big football fan two things had me far more excited than the game—the halftime show and, of course, the advertisements.
READ MOREWith the Ravens and Beyonce putting the lights out on the 2012 NFL season (and the Superdome), let us switch our attention to the real star of the Super Bowl: the commercials.
READ MOREWe’re now rolling out a new branding campaign – Walk in the Steps of Heroes – for Patriots Point, the leading tourist attraction in Charleston, SC.
READ MOREThere’s always chatter around Super Bowl advertising. It is not only football’s Super Bowl…it’s advertising’s Super Bowl as well. It’s a good time to remind ourselves how to create “Super Bowl-worthy” communications:
READ MOREMany times, companies try to create content or promotions surrounding current events. Typically, this is a great strategy. It makes the brand more relatable to fans and thus makes them more likely to interact. Unfortunately, there are some instances where brands should steer clear of…
READ MOREIn its latest (and thoughtfully-timed) campaign for the Samsung Galaxy S III, Samsung Mobile pokes fun of Apple-Fanboys and the iPhone 5, while suggesting “the next big thing is already here.”
READ MORESometimes, bad ads happen to good advertisers. A list was compiled of the most dangerous ads in American history with certain ads touting the health of donuts and cigarettes, lead paint for children, and soda for infants, just to name a few.
READ MOREAs the Republican and Democratic conventions wind down, what have we learned? Other than a new word in our vocabulary, “Eastwooding,” referring to Clint Eastwood’s bizarre diatribe in a primetime performance during the Republican primary, not much.
READ MORELance Armstrong has to be one of the most inspiring athletes in recent memory. Doping or not (and honestly, I don’t care either way), he is fantastic. The recent decision to strip him of his titles leaves to me to wonder, can you really take…
READ MORE