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Print

Cheeseburger in Paradise

To restaurant guests, Cheeseburger in Paradise is a much-needed escape. Weaving tempting food shots into classic island images, Rawle Murdy was able to create an ad that made potential diners not just long for a cheeseburger, but for a Cheeseburger in Paradise.

Cheeseburger in Paradise

As a part of the "Why Aren’t You Here?" campaign for Cheeseburger in Paradise, Rawle Murdy created this ad showcasing a signature summer dish against the backdrop of an ocean sunset in an effort to lure new diners into the restaurant.

The Shops at Charleston Place

This ad designed for Charleston Place Shops, a collection on luxury and designer retailers in Charleston Place Hotel, evokes the glamour of "Charleston's most arousing shopping experience" while playing on the natural tendency to justify an occasional jewelry splurge.

The Shops at Charleston Place

This ad designed for Charleston Place Shops, a collection on luxury and designer retailers in Charleston Place Hotel, evokes the glamour of "Charleston's most exhilarating shopping experience" while playing on the natural tendency to justify an occasional designer purse buy.

The Shops at Charleston Place

This ad designed for Charleston Place Shops, a collection on luxury and designer retailers located in Charleston Place Hotel, evokes the glamour of "Charleston's most sophisticated shopping experience" while playing on the natural tendency to justify an occasional designer shoe purchase.

Daniel Island

Just after the first residents were settled in and enjoying life on Daniel Island, Rawle Murdy's marketing mission became to sell the vision of the lifestyle, before it was even completely realized. We used focus groups to determine key issues for the typical island resident and translated what we heard into local advertising focused on real residents and real situations with the tagline "This is life in an Island town."

Daniel Island

Le Creuset

The cookware marketplace is more than cluttered with competition - it's overrun with products at every price point. And Le Creuset is far from the cheapest. For this print campaign, Rawle Murdy focused on selling the brand by linking the passion and emotion gourmet cooks have for cooking to their cookware.

Piggly Wiggly

Piggly Wiggly is not about groceries. It's about down home cookin', small town-friendliness and a place that embraces all things southern. Rawle Murdy developed this campaign to remind consumers what makes Piggly Wiggly... well, Piggly Wiggly.

Piggly Wiggly

Pine Needles Lodge and Golf Club

For Pine Needles Lodge and Golf Club, it's always been about the golf. Rather than focusing on the lodge experience itself, Rawle Murdy chose to focus on what really makes this place unique - its rich heritage and tradition in golf hearkening back to the sport's hey day in the 1920's.

Pine Needles Lodge and Golf Club

For this North Carolina lodge, "it's always been about the game." The undeniable passion for the golf combined with a rich heritage and tradition in the sport is unique to Pine Needles and the focus in this print campaign.

Urban Electric

To support the evolution of The Urban Electric Co. brand, Rawle Murdy created a graphic identity to help launch a new lighting line in Architectural Digest, Vogue Home and Elle Decor. The strategic placement in dream publications combined with a distinct look, created an "it" factor for the brand among key audiences.

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