About
- Senior Team
- Team
- Culture
- Capabilities
Portfolio
- Overview
- Digital
- PR & Social Media
- Loyalty
- Print
- Out-of-Home
- Broadcast
- Collateral
Cases
Buzz
Contact

PR & Social Media

Wild Dunes Resort

To push fall bookings for Wild Dunes Resort, Rawle Murdy helped secure a featured giveaway for The Today Show's "Fan of the Week" promotion. The Wild Dunes package was shared with more than five million viewers with footage also posted to the show's website.

Carnival Cruise Lines

When Carnival Cruise Lines wanted to create an event around their Didja Ever? Campaign after one of the country's largest 10Ks, Rawle Murdy suggested they host the first-ever "beachfront" wedding during the race finish festival. After a nationwide contest, a bride and groom were chosen. The couple raced to the altar in custom-designed running tuxedo and wedding dress, tied the knot at a wedding in Charleston's Marion Square and left everyone asking "Didja ever wear sneakers to a wedding?".

Piggly Wiggly

When Piggly Wiggly reached 25,000 Facebook Likers, Rawle Murdy wanted to celebrate with a fun viral stunt showcasing the brand's personality. Fans voted for which song they would like to see Mr. Pig, the grocery chain's mascot, dance to when the page hit 25k. Mr. Pig's frightfully accurate rendition of Beyonce's "Single Ladies", generated many views, likes and comments from the fans, and has since been featured in Steve Hall's AdRants and the Charleston Area Regional Business Journal (CRBJ).

Johnson Controls

Rawle Murdy helped Johnson Controls, a Fortune 100 power solutions company, garner support from area leaders and community members for a fully-integrated battery recycling facility in Florence, South Carolina, The facility is the first of its kind to receive an air permit in the United States in nearly 20 years. Working with Johnson Controls throughout the entire process, we helped manage transparent communications, rally public support and plan a groundbreaking celebration attended by more than 300 area leaders and community members.

RAWLE MURDY ASSOCIATES, INC. · TWO BEAUFAIN STREET · CHARLESTON, SC · 29401-1932

Phone (843) 577-7327

RawleMurdy.com

contact@RawleMurdy.com