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Digital

South Carolina Aquarium

The Something's Fishy website was developed as an extension of the Something's Fishy experience at the South Carolina Aquarium. Rawle Murdy designed the site to integrate seamlessly with Aquarium signage, characters and content as well as engage a youthful audience long after leaving the exhibits.

Cabin Bluff Cumberland River Retreat

Cabin Bluff, a historic hunting retreat in southern Georgia, needed a website that accurately portrayed the rugged luxury of the property. Rawle Murdy strategically designed, programmed and developed this website to capture the essence of Cabin Bluff and reinforce the brand through both visuals and copy.

Charleston Grill

As part of an overall strategy to position Charleston Grill as a mood-elevating experience, Rawle Murdy developed this website for the restaurant. The images, content and functionality reinforced what was going on in Charleston Grill - a hip ambiance, contemporized décor and live, nightly jazz.

Parkay

The butter substitute Parkay needed to contemporize its brand while still maintaining an iconic image. With that in mind, Rawle Murdy created a first of its kind smart phone app featuring the famous Parkay talking tub. With the app, when words such as "butter" or "cow" were said, the butter tub responded with "Parkay!" or "Moo". The app received thousands of downloads and helped bring the heritage brand into the Twenty-first Century.

eSite

ESite called themselves a software solutions company, but offered so much more to clients. They were consultants, analysts and strategic partners who worked with businesses to help solve operational challenges and discover target markets. Rawle Murdy helped eSite redefine their business position and then created a website that clearly delivered that new position to potential clients.

Hammock Coast

Through research, Rawle Murdy discovered what families love most about Hammock Coast, South Carolina - the fact that it's a hidden gem, a well kept secret. With this in mind, we created a "Don't come to Hammock Coast" campaign, including this viral banner.

Hammock Coast

A continuation of the "Don't come to Hammock Coast" campaign, this interactive banner played up the area as South Carolina's secret spot, highlighting the award winning golf.

Hammock Coast

After Rawle Murdy realized travelers view Hammock Coast as South Carolina's best kept secret, we created a "Don’t come to Hammock Coast" campaign featuring a rogue tourist trying to preserve the hidden gem and in this case, the great dining as well.

KA-BAR

The core of the KA-BAR brand is a life philosophy to never run from a challenge, but rather welcome them. To translate this message into the new website, we produced three testimonial videos of real-life hardcore stories using an equally hardcore illustration method - tattoos. This one features a father and son using a KA-BAR to survive the night in a freak snow storm.

KA-BAR

The core of the KA-BAR brand is a life philosophy to never run from a challenge, but rather welcome them. To translate this message into the new website, we produced three testimonial videos of real-life hardcore stories using an equally hardcore illustration method - tattoos. In this one, a wild boar chases a hunter after his gun jams. Luckily for this man, he had a KA-BAR. Not so lucky for the boar.

KA-BAR

The core of the KA-BAR brand is a life philosophy to never run from a challenge, but rather welcome them. To translate this message into the new website, we produced three testimonial videos of real-life hardcore stories using an equally hardcore illustration method - tattoos. In this video, a KA-BAR is not just a soldier's combat weapon. It's a testament to bravery and a reminder of sacrifice.

KA-BAR

KA-BAR Knives wanted to redesign their website as part of an overall effort to market knives to hunters and outdoorsmen without alienating their core audience - current and former U.S. military personnel. Rawle Murdy worked with web design and programming teams to develop a website that would both contemporize and unite the brand. The massive e-commerce site redevelopment included more than 1,200 web pages and a fully customized content management system.

Patriots Point

Patriots Point Development Authority operates a naval and maritime museum in Charleston, South Carolina aboard the U.S.S Yorktown. When Patriots Point decided to upgrade their website, Rawle Murdy put the user in the driver seat with a vintage cockpit-themed layout, echoing the look and feel of offline efforts. The new look and interactive functionality relayed to visitors that Patriots Point is much more than an old aircraft carrier; it's "history you can touch."

Piggly Wiggly

What do pigs have for breakfast? Pancakes from Piggly Wiggly, of course! This is one of seven short videos put on Piggly Wiggly's Facebook page and YouTube channel, earning views, shares and love for The Pig.

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