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Broadcast

Post and Courier

To continue raising awareness for The Post and Courier while increasing subscription sales, Rawle Murdy developed this ad campaign to brand the newspaper as the primary information source for consumers to make decisions. These television spots reinforced the established tagline "Because knowing makes a difference" and communicated that The Post and Courier helps readers simply their lives.

Post and Courier

Kerr Drug Pharmacy

Using a combination of traditional Kung Fu theater-style battling, coupled with the ability to manipulate and suspend time and space Rawle Murdy was able to effectively communicate a serious message - harmful drug interaction - in a dynamic and entertaining way for Kerr Drug Pharmacy.

Piggly Wiggly

Piggly Wiggly needed a new strategy for an annual promotion - free holiday turkeys for members of their customer loyalty program. Rawle Murdy brought Pig-brand humor and a fun twist to this memorable spot, which raised buzz on TV and online.

Piggly Wiggly

Creating an interesting and explanatory commercial about a retail promotion can be a challenge. For Piggly Wiggly’s Cuisinart® sticker program, Rawle Murdy worked with an animation house to create this spot helping customers to understand and get excited about the new deal.

Piggly Wiggly

To help explain a new customer loyalty offering at Piggly Wiggly, Rawle Murdy created a character shoppers could relate to - the eccentric and oh-so-thrifty Savin' Maven. In this spot, Shelby the Savin' Maven explains how to save money while shopping at The Pig.

Piggly Wiggly

Santee Cooper

Rawle Murdy created this campaign when Santee Cooper, South Carolina's state-owned electric and water utility, wanted to launch a high-visibility initiative establishing its commitment to energy efficiency and environmental responsibility. The commercial series featured tips to help consumers save energy - like this one, on turning off the TV when you're not watching it.

Santee Cooper

Absolute Total Care

Absolute Total Care needed existing and potential members to better understand their CentAccount Rewards program. Working with a Texas animation house, Rawle Murdy created this :30 spot highlighting the benefits of the card in an easy to understand and compelling manner.

KA-BAR

To help KA-BAR Knives expand from its current target to reach hunting and camping enthusiasts, Rawle Murdy retold the heroic and legendary stories of actual KA-BAR owners. The testimonials captured the spirit of the brand and spoke to an audience they had previously struggled to reach.

KA-BAR

KA-BAR knives have long been in the hands of service men and women, but the historic knife manufacturer wanted to expand its audience to include hunters and general badasses of all kinds. To speak to this uniquely hardcore market, Rawle Murdy retold the epic stories of actual KA-BAR owners, including this one of man vs. boar.

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