WILD DUNES ASKS MEETING PLANNERS FOR “IMPOSSIBLE” CHALLENGES
| July 2, 2011
Wild Dunes Resort not only has great facilities for group meetings, but it also has the creativity to produce highly imaginative, one-of-a-kind events. To emphasize this, Rawle Murdy developed a multi-touchpoint campaign called “Meetings Impossible.” Group planners were asked to challenge Wild Dunes with their most difficult meeting requests, to illustrate that there’s no such thing as an impossible meeting at Wild Dunes Resort. The campaign featured a f lip-camera loaded with a “self-destructing” video and a series of top secret emails to reveal the most impossible submissions. It has already opened many new doors for the Wild Dunes sales team.
