Rawle Murdy Brings Home Six Prestigious Awards
| December 15, 2008
CHARLESTON, S.C. – In only one month’s time, Rawle Murdy took home six major awards for its outstanding work in marketing, advertising and public relations. The Hospitality Sales & Marketing Association International and several other acclaimed trade organizations recognized Rawle Murdy for strategic communication campaigns created for five of South Carolina’s most iconic brands.
Rawle Murdy was recognized with three Adrian Awards from the Hospitality Sales & Marketing Association International for its work with Wild Dunes Resort and Charleston Place Hotel. Two were “Silver” awards for an integrated campaign, “Stay More, Save More,” which promoted value with longer stays at Wild Dunes during a down economy, and Charleston Place Hotel’s Summer Leisure Campaign, which used personalized direct mail to drive bookings.?Rawle Murdy also won a “Gold” in Public Relations Crisis Management for its proactive Wild Dunes Resort’s beach renourishment efforts that utilized social media in addition to traditional PR and marketing to keep bookings strong.
“We were so pleased to have the opportunity to nominate Rawle Murdy for one of our industry’s most prestigious awards,” said Andressa Chapman, director of marketing communication at Wild Dunes Resort. “They have been a true partner to us and we knew that our peers would recognize the stellar work we’ve done together.”
In November, the Charleston American Marketing Association presented Rawle Murdy with two Spark Awards for exceptional marketing campaigns. Rawle Murdy’s campaign to rebrand the Charleston Animal Society and launch the nonprofit’s new state-of-the-art center not only won a “Torch” award, it also received the highest score of any contest entry submitted in 2008. Rawle Murdy also won?a “Fuse” award, which recognizes a campaign that takes a seemingly one-dimensional issue and builds buzz, for the agency’s “Pledge for Growth” initiative created with the South Carolina State Port Authority to promote responsible growth in and around Charleston.
Finally, Rawle Murdy’s “Say It With Beef” Valentine’s Day campaign for Piggly Wiggly Carolina Co. was awarded the People’s Choice Award for a Retail Television or Radio Advertisement by the attendees at the Certified Angus Beef annual conference in September 2008. The innovative campaign, created to introduce a new offering at the grocery store chain, even earned a mention on “The Tonight Show with Jay Leno” earlier this year.
“We are grateful to be honored with these recognitions, especially in light of being named a finalist in The Wall Street Journal’sTop Small Workplaces for 2008,” said Bruce Murdy, president of Rawle Murdy. “All six of these awards reinforce our focus on delivering thoughtful, strategic work for our clients.”