Out to Launch by Amy Corr – Random iPhone App of the week: It’s not butter it’s Parkaaaay. Parkay launched an app using a voice-to-animation technology to bring the brand’s “Talking Tub” to life. The software commands the Talking Tub to say “Parkaaaay” and “moo” when a user says words like “butter” or “milk.” The Parkay Talking Tub was first used in TV ads in 1973. If you remember the ads and the tagline, the app is sure to be a trip down memory lane. Rawle Murdy and Creaceed created the app, available for free at the App Store.

American Society for the Prevention of Cruelty to Animals, New York, named Rawle Murdy, Charleston, S.C., for a new assignment, to help market its A.S.P.C.A. Collection pet products at Wal-Mart stores. Spending has not been determined. Rawle Murdy came to the attention of the organization for a campaign the agency created last year for the Charleston Animal Society, styled as a mock election between a dog named Spike and a cat named Biscuit.

With a return on investment topping 3000%, the “Stay More, Save More” campaign Rawle Murdy completed with Wild Dunes Resort is tough not to notice. And now, two top industry groups have done just that. In just two weeks, the campaign was recognized with a Spark Award from the Charleston American Marketing Association and a Bronze Adrian Award from the Hospitality, Sales & Marketing Association International. The campaign was also featured earlier this year on The Today Show…a placement that resulted in the single largest booking day in the resort’s history!

Rawle Murdy’s “You Can’t Say No To A Free Turkey” video has all the bloggers talking. What started out as a humorous video made in hopes to spread virally through social media channels became a TV spot because Piggly Wiggly, well, just couldn’t say no. Love it or hate it, people are talking about cheesy pick up lines and free turkeys!  Check them out at Ad Rants, Ad Pulp, Agency Spy, The Digitel and Ads of the World.

The Post and Courier – Melissa K. Flynn, vice president and director of brand and relationship management for Charleston-based Rawle Murdy, has been named the 2010 president of the South Carolina chapter of the Public Relations Society of America. The chapter has more than 215 public relations practitioner-members.