JOB POSTINGS
All positions at Rawle Murdy offer a great bonus … a fantastic firm and staff with a quality of life you just can’t match (beaches, shopping, night life, arts, and an historic city)!!
Email/Online Marketing Specialist- Rawle Murdy is looking for a candidate that will be an integral part of our Interactive team. Primary responsibilities will be based around production, testing and deployment of our clients’ email campaigns. This includes creating, converting and updating email templates/layouts so that they meet new campaign needs and objectives. The right candidate needs to be proficient with HTML and working with new content and imagery for email. Also, the candidate will need to have an understanding of Basic Email Standards for all ESP platforms. Experience with a variety of email marketing services such as Constant Contact, Alterian and Campaign Monitor is a plus.
Additional responsibilities will include creating and updating banner/display ads for our clients’ campaigns (Flash and Java Script experience preferred, but not required), trafficking of ads and vendor relationship management. Please email your resume to kprechter@rawlemurdy.com
Media Relations Manager – We are seeking a driven, results-oriented PR professional with 4-6 years solid experience in media relations to join our team. Proven results, pitching ability, strong media contacts, and outstanding writing, strategic thinking and speaking skills a must. Agency experience and travel & tourism experience preferred.
Responsibilities
· Creating and driving media relations strategy
· Developing key messages, story angles and pitching stories to media
· Writing (including press releases, media alerts, by-lined articles)
· Press release distribution and monitoring
· Coordinating media requests
· Working with internal teams
Requirements
· 4-6 years substantial media relations experience
· Proven media relations results (i.e. story placements)
· Outstanding writing, thinking, and speaking skills
· Strong ability to pitch online and offline media
· Strong media contacts, particularly in travel & tourism
· Agency experience preferred
Please email resume and cover letter to Connie Miller at cmiller@rawlemurdy.com.
Director of Connections Planning (Media) – The perfect candidate for this position:
• Can create a clear vision of a successful connections planning department; be able to communicate it to the members of the department, the agency and our clients; and execute this vision effectively and efficiently
• Is good at working with our brand planners and brand managers in understanding how consumers get information about our clients’ brands
• Has the right combination of strong online knowledge-both strategy and execution-digital media including ads, SEM, SEO, mobile, etc. Has experience/knowledge in overseeing traditional media planning and buying-print, electronic, OOH, DM, etc.
• The successful candidate should also be engaged in identifying/creating non-paid, non-traditional forms of brand exposure
• Is someone who recognizes the value of analytics, and can bring new ideas and new partners to the table to advance our company’s understanding and use of them
• Has a strong sense of culture that can fit well within our organization; an emerging leader that can lead by example and mentor those around her/him
• Is someone who enjoys working in a collaborative environment of highly trained and motivated individuals
• Is an integral part of the our new business team
The position of Connections Planning leads what was once two departments- media and interactive. This is a highly creative and innovation-driven position. We are searching for a person who can lead the development of strategic, ROI-focused connections programs for our clients, assuring the appropriate mix of communications tools is used to reach defined audiences. You’ll be a leader in the strategic development of integrated campaigns for our clients from start to finish.
The right candidate will help to continually increase company-wide knowledge and capabilities of digital solutions of all types. In addition, our ability to leverage knowledge/hands of a strong stable of outside partners will be increasingly important.
This person will help identify opportunities with current clients, help manage specific projects, encourage an environment where digital solutions are organically born and driven by the various departments within the our firm, and be an active part of our new business efforts. The ability to lead teams in this area, to clearly present interactive strategies and overall connections plans to clients, and to successfully execute programs is essential.
To qualify, you should have a bachelor’s degree and at least 5 years experience developing strategic, digital and media recommendations. We are looking for a digital media generalist, who is a great teacher and mentor to others. Knowledge of, and an appreciation for, ‘traditional’ offline media options is also important. Strong presentation skills will be a big plus and experience in an agency environment will be a real plus as well. Please email resume and cover letter to Connie Miller at cmiller@rawlemurdy.com.
Internships - We are always on the lookout for aspiring people who have a passion for advertising and marketing. Interns are integrated team members within an account group handling multiple clients so you can expect real-world work assignments and a challenging experience. Internships are unpaid and typically last throughout a semester or over the summer.
For all intern positions, please send your resume along with a note outlining why you’re drawn to marketing and what you want to get out of your internship with Rawle Murdy to Michele Crull, contact@rawlemurdy.com. Please be sure you indicate which internship you’d like to be considered.
Brand Planning Intern (1 position available) – You’ll work on qualitative and quantitative research projects; lead trend analysis monitoring; and assist with brand strategy development. Candidates should have an inherent curiosity into what makes consumers tick.
Brand Management Intern – Public Relations-Focused (2 positions available) -You’ll work in conjunction with Rawle Murdy public relations-focused team members on all public relations activities … conduct trend and new business research; write press releases, advertising and program copy, bios, etc.; pitch story ideas; source, update, and maintain mailing lists and media lists for client programs, events, and news; support ongoing social media research and coordination and much more! Some knowledge of public relations and related responsibilities, either from in-classroom education or internship experience. Previous internship and/or PR campaigns experience preferred. Please submit writing samples and references with your resume.
Brand Management Intern – Account Service-Focused (2-3 positions available) – You’ll work on competitive analysis of marketing efforts and brand positioning; weekly analysis of sales data and response rates from marketing campaigns; researching and proposing interactive marketing ideas to reach new target audiences; and developing content for online and offline marketing efforts. Candidates should have a passion for the advertising industry and be eager to get their hands on live projects.
Business Development Intern (1 position available) –You’ll actively participate in all aspects of Rawle Murdy’s business development efforts including: research on potential clients; manage new business mailing lists; assist with direct marketing and online marketing activities; assist with RFI and RFP response production and oral pitch presentation preparations. Candidate should have a passion for the advertising industry and thrive in an energetic, fast-paced work environment with a can-do attitude.