Cheeseburger in Paradise Dives into Geo-location ? and Makes a Big Splash

By: Rawle Murdy | Posted on December 3, 2010

Geo-location is hot, and there as no better brand to take advantage of the growing trend than Cheeseburger in Paradise (CIP). Rawle Murdy launched the restaurant group?s FourSquare presence in September 2010 and are already seeing a huge return.

From September to October, check-ins increased by more than 1,900 month-to-month.

The key to the strategy is not rewarding a first-time ?check in,? but instead encouraging repeat visits by rewarding the 3rd time.

The efforts are in addition to the continually growing online networks that Rawle Murdy has established and leads for CIP.

With regular doubledigit monthly online community growth, and, more importantly, interactions, CIP keeps their beloved brand alive online…until the next visit.