At Grocer Piggly Wiggly, Agency Was Also the Client
| September 7, 2009
Case Study: Retailer Tapped Rawle Murdy Chief to Run Marketing
NEW YORK (AdAge.com) — When America’s first self-serve grocery store needed to bolster recession-depressed revenue and modernize its old-school marketing department, it asked the president of its agency to take on a second job: chief marketer. Click here to read full article.