And The Winner Is…

By: Rawle Murdy | Posted on June 29, 2009

Published in The Post and Courier

CHARLESTON, SC? They weren’t exactly fighting like cats and dogs, but an advertising campaign developed by Rawle Murdy proved to be the cat’s meow for the Charleston-based firm.

Rawle Murdy picked up a national Public Relations Society of America Silver Anvil Award in the category of Community Relations Campaigns and Issues Management for a Business for its marketing campaign for the Charleston Animal Society.

Creating a mock presidential race between Spike the Dog and Biscuit the Cat to help rebrand the nonprofit and launch its new state-of-the-art center earned the firm its first Silver Anvil for a community relations campaign.