Agency President Also Serves as Piggly Wiggly Marketer
| September 8, 2009
FMI DAILY LEAD?| 09/08/2009:? Bruce D. Murdy, president of Piggly Wiggly’s longtime agency Rawle Murdy, took on a second job as chief marketer for the supermarket chain. “This type of situation is a win-win for agencies and for clients,” said Murdy, who made changes and is now handing off the job to Christopher Ibsen, an internal hire. Advertising Age (09/07)