News

Race to the Alter Wins at SCPRSA Mercury Awards

By: Kimberly Juday | Posted on May 16, 2012

Oh, what a night! Our team traveled to Columbia, S.C., last week to attend the Mercury Awards dinner hosted by the South Carolina Public Relations Society of America (SCPRSA.)

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Daily Journal column: Give the Mayans credit this summer

By: Rawle Murdy | Posted on May 9, 2012

Today, the Daily Journal  continues a series of online-only columns with a column by Bruce Murdy, president of Rawle Murdy, a Charleston-based marketing, advertising and public relations firm.

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Rawle Murdy Welcomes New Creative Director and Director of Marketing

By: Kimberly Juday | Posted on April 23, 2012 Posted in Press Releases | Leave a comment

Significant Milestones

By: Rawle Murdy | Posted on April 18, 2012

In this world of constant change, it’s nice to know that people still value long-lasting relationships.

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New Associates

By: Rawle Murdy | Posted on April 18, 2012

April Moore joins Rawle Murdy as our new creative director, bringing 20 years of progressive experience on top national brands for DDB/Needham, Ogilvy and others.

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Hook, Line and Sinker

By: Rawle Murdy | Posted on April 18, 2012

Welcome SAFA—the South Atlantic Fisheries Association. Rawle Murdy is charged with public communications for Catch Shares—a commitment

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The great freedom … anonymity

By: Bruce Murdy | Posted on April 18, 2012

Years ago, I was concerned that newspapers required an actual name and address be attached to a ‘Letter to the Editor’ before the publication would seriously consider printing it.

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Lean Mean Media Buying Machine

By: Rawle Murdy | Posted on April 18, 2012

In the last few years, the world of online media has shifted seismically. Real time bidding and impression level buying coupled with limitless data sources allow for a much more appropriately targeted media as well as more efficient placement.

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Get Pinterested

By: Rawle Murdy | Posted on April 18, 2012

Does your business rely on driving traffic to your website to increase sales? If so, it’s time to join Pinterest at www.pinterest.com. In just over two years, Pinterest has grown to drive more web traffic than Google+, LinkedIn and YouTube…combined.

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2012 Summer Olympics Already a Hit!

By: Rawle Murdy | Posted on April 18, 2012

NBC has already sold more than $900 million of advertising for the upcoming summer games, compared to $800 million for the 2008 Summer Olympics in Beijing. It’s using the Olympics to test how live video streaming affects the TV audience.

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