Local Message Resonates
In the world of selling groceries, competition is fierce. For some, it can be hard to stand out. But not for Piggly Wiggly.
Piggly Wiggly Carolina Co. has a unique differentiator that other grocery chains simply cannot claim: They’re local and always have been. They buy and sell local products – from BBQ sauce to fresh produce. And they give back to the community.
It was this “Local Since Forever” message that became the focus of Piggly Wiggly’s recently-launched campaign, which included television, radio, out-of-home, in-store signage and print as well as digital banner ads and social media elements.
Since launch, loyal shoppers and new customers alike have inundated The Pig with overwhelmingly positive feedback on the new campaign. Many shoppers even returned to The Pig after years of shopping elsewhere – citing the local message as the reason for the switch.