In the last few years, the world of online media has shifted seismically. Real time bidding and impression level buying coupled with limitless data sources allow for a much more appropriately targeted media as well as more efficient placement. Rawle Murdy has recently partnered with MediaMath, a digital media buying platform and the results are impressive.

Not only does this system allow us to see what combination of factors are driving conversions, but it also allows for continual optimization. Using an algorithm, MediaMath is able to serve more of what is working and less of what is not to our target audience, ultimately resulting in more conversions. All in all, this exciting evolution in media buying enables us to make smarter decisions, resulting in a higher ROI for our clients.