Google GogglesWe are all cyborgs. Ok, maybe not quite yet, but we are getting there. We use external brains, in the form of computers, smart phones, and tablets, to access information. Up until now, we’ve had to interact with these devices by manually typing to search and find business online – a time consuming, tedious and sometimes painful task (blackberry thumb, anyone). Google Goggles is a great new free technology that allows you to get the most out of the world around you. Download the app to your smart phone, take a picture of any print advertisement or logo (among other things) and Google will scour the internet for additional information about that ad or brand. News articles, YouTube videos, Wikipedia entries, Twitter mentions, Amazon ratings  all at your customers fingertips in the snap of a shutter.


Sandy Corson, Vice President, Director of Finance and Administration, using Google Goggles to access more information about her favorite shows on HBO

Your company, whether you like it or not, is now literally only a click away from any ad you run on or offline. As the technology improves, this will only add to the ever growing importance of SEO (Search Engine Optimization), Social Media, and Online Branding. Having a current and well designed website will be even more important than it all ready is, as your customers will more easily cross between the real world, and the virtual one.

Less than 24 hours after the launch of the most recent update to Google Goggles, the Rawle Murdy team got together to discuss and experiment with this emerging technology. ?There are a lot of really exciting possibilities for this technology in the future. Imagine being able to:

Track online sales from a print ad

Look up your specials, by taking a picture of your sign, storefront, or logo

Search online for more information on an article you read in the newspaper, with a snap of your smart phone.

While the technology is not widespread (shoot, parts of it aren?t even a week old), it is defiantly something to keep an eye on and prepare for now. To paraphrase Star Trek “Your brand will be assimilated.  Resistance is futile.” I guess we are just lucky Google’s motto is “Don’t be evil.”