July 20, 2016

Breakthrough – Summer 2016

Breakthrough Newsletter|

BREAKTHROUGH SUMMER 2016 Give Us the Feels Big data has been a big deal in our industry over the last few years. Metrics, tracking, and dashboards ... they’re all important. However, it’s easy to forget that great storytelling seals the deal. [...]

May 4, 2016

Breakthrough – Spring 2016

Breakthrough Newsletter|

BREAKTHROUGH SPRING 2016 Shiny Object Syndrome   We all have it to some extent, don’t we? Shiny Object Syndrome (SOS) is that tiny bit of ADD/ADHD in all of us. Electronics and gadgets aren’t the only items that distract us. [...]

March 2, 2016

Breakthrough – Winter 2016

Breakthrough Newsletter|

BREAKTHROUGH WINTER 2016 Virtual Reality is Here   Gone are the days of grainy slideshow virtual home tours, and what’s coming next may change home buying for good. Fully immersive, 360 degree virtual reality home walkthroughs are already popping up [...]

July 27, 2015

Breakthrough – Summer 2015

Breakthrough Newsletter|

[two_columns_33_66] [column1] Opening the Doors [/column1] [column2] In recognition of Rawle Murdy’s 40th anniversary, and to christen our new digs, we recently hosted an open house for clients, community friends and neighbors. Good people and good times! [/column2] [/two_columns_33_66] [two_columns_33_66] [column1] [/column1] [column2] New Web [...]

May 5, 2015

Breakthrough – Spring 2015

Breakthrough Newsletter|

Helping Change the Future Since 1975 Forty years ago in the spring of 1975, our firm, now known as Rawle Murdy, was born in Charleston. A transplanted New Yorker, David Rawle, fresh from changing the political landscape in South Carolina by helping his Harvard college [...]

October 2, 2014

Breakthrough Fall 2014

Breakthrough Newsletter|

Fall 2014 It’s been a busy few months--in our industry and within the walls of the agency! Big agency merger, new Facebook features, new hires, new clients and more. Lots of good stuff to share, so read on to learn more. [two_columns_33_66] The Press Release [...]

June 13, 2014

Breakthrough – Summer 2014

Breakthrough Newsletter|

Summer 2014 [two_columns_33_66] Hey Facebook, Where Did My Fans Go? [column1] [/column1] [column2] How to combat the case of plummeting organic reach. By now, you’re feeling the full impact of Facebook’s news feed changes. Rolled out through a series of updates, brand pages have seen [...]

March 24, 2014

Breakthrough – Spring 2014

Breakthrough Newsletter|

Spring 2014 [two_columns_33_66] Thinking About Brand Extensions? [column1] [/column1] [column2] Famed magazine Southern Living has long had a dedicated list of brand extensions. Now, they have several approved real estate developments going on, like Midtown Square in Beaufort, SC, pictured here. Thinking about how to [...]

January 2, 2014

Breakthrough Winter 2013 – 2014

Breakthrough Newsletter|

Winter 2013/2014 [two_columns_33_66] Think Like a Journalist [column1] [/column1] [column2] As the traditional media industry continues to contract, more and more journalists are eyeing the world of marketing and PR for potential career opportunities. Journalists’ skill sets align nicely with the changing needs of today’s [...]

October 24, 2013

Breakthrough Fall 2013

Breakthrough Newsletter|

Fall 2013 It’s been a busy few months--in our industry and within the walls of the agency! Big agency merger, new Facebook features, new hires, new clients and more. Lots of good stuff to share, so read on to learn more. [two_columns_33_66] Mega-Merger in Ad-Land. [...]