rm | Blog Archives - rm
22

Blog

A Lesson for The Onion in Branding

The Onion, a satirical entertainment news source, is known for teetering on the line between funny and offensive. This past weekend, during The 85th Academy Awards, The Onion may have finally stepped over the line.

READ MORE
01 Mar 2013 Posted by Rawle Murdy in Blog no comments

How to React if Your Twitter Gets Hacked

The big news of last week in the social media world was, of course, the hacking of Burger King and Jeep’s Twitter handles. On Monday, someone hacked BK’s Twitter and replaced their name with none other than “McDonalds.” The hacker, claiming BK was sold to…

READ MORE
22 Feb 2013 Posted by Rawle Murdy in Blog no comments

Viral Videos in Advertising

Viral videos have become a part of life. From “Obama Girl” to “Gangnam Style” we all waste time watching these videos that apparently everyone else has already seen!

READ MORE
18 Feb 2013 Posted by Rawle Murdy in Blog no comments

PR and Sports: What NOT to Do

It should come as no surprise that a recent Nielsen/E-Poll found Tiger Woods, Manti T’eo, and Lance Armstrong among the most disliked athletes in the US. At one point, each of them were revered sports legends, men you modeled your sons and daughters after—now, they…

READ MORE
12 Feb 2013 Posted by Rawle Murdy in Blog no comments

The Social Media Grammys

For all of the pop culture junkies out there, this time of year is equivalent to the excitement football fans have for the Super Bowl, the big game to celebrate the end of the NFL season. Awards Season, for us celebrity fanatics, is the culmination…

READ MORE
11 Feb 2013 Posted by Rawle Murdy in Blog no comments

Online Advertising: Lessons Learned

Amy Fayer recently published a brief entitled “Ten Tips for Driving Online Ad Effectiveness and Maximizing Brand Development.” Let’s dig into a few of the more interesting and possibly surprising tips she mentioned.

READ MORE
09 Feb 2013 Posted by Rawle Murdy in Blog no comments

Oreo’s Super Bowl Blackout Bright Idea

This past weekend was the nation’s biggest sporting event, Super Bowl XLVII. And even though I’m a big football fan two things had me far more excited than the game—the halftime show and, of course, the advertisements.

READ MORE
08 Feb 2013 Posted by Rawle Murdy in Blog no comments