Rawle Murdy

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The World We Pin In: What Separates Pinterest from Other Social Network Sites

By: Genna Shelnutt | Posted on February 22, 2012

Like everyone else, when I first heard of Pinterest – another social network site – I rolled my eyes. Really?! A new way to waste time online is the last thing I need.

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An Advertiser’s Take on Super Bowl Advertising

By: Genna Shelnutt | Posted on February 14, 2012

The Super Bowl has truly grown to epic proportions. Quite frankly, I’m shocked the following Monday hasn’t been declared a national holiday by now.

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Welcome to our new home!

By: Bruce Murdy | Posted on January 27, 2012

Over the past few months, not only our physical home, but also our virtual one – RawleMurdy.com  – have been under construction. Today, we are excited to launch our new website . In addition to a fresh look and feel, … Continue reading →

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What’s a CES, and why should I care?

By: Amy Catherine Bennett Coats | Posted on January 10, 2012

It’s that time of year again: time for the annual CES conference. What’s CES, you ask? Why the Consumer Electronics Show, of course!

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It’s Silicon Valley’s world. Madison Avenue is just living in it.

By: Rawle Murdy | Posted on January 6, 2012

In September 2010, a nineteen year old college student from Stanford built and launched YouTube Instant in his dorm room.

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Advertisers embrace longer length commercials for the Super Bowl.

By: Carolyn Mailloux | Posted on January 3, 2012

We’ve made it through the holidays and Bowl games, next up is the Super Bowl, a time for more food and more television viewers who more often than not tune in for the commercials in addition to the game.

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Growing up Mac

By: Amy Catherine Bennett Coats | Posted on October 6, 2011

Yesterday, advertising lost one of its greatest contributors of all time, Steve Jobs. Now, I’m not going to drone on about the 1984 ad,

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This. Is. Inspiring.

By: Rawle Murdy | Posted on September 27, 2011

As I was watching this spot for a UK charity the Starlight Foundation (akin to Make a Wish), my emotions went from sad to uncomfortable to sad again to a little irritated to uncomfortable and then….laughing my ass off.

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this is fantastic creative…..for the wrong product

By: Rawle Murdy | Posted on September 27, 2011

This is one of the more original ideas I’ve seen in a while, and totally interesting to watch. Except it has absolutely nothing to do with the product it’s for.

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pipe down, State Farm

By: Rawle Murdy | Posted on August 26, 2011

Those ADT commercials always bug me. You know the ones that show a mother and child freaking out while a perpetrator breaks into the house right in front of them. They always heavy up their media buy during back to … Continue reading →

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