Buzz
“Local Since Forever” hits at the heart of Piggly Wiggly
| May 17, 2012
I was born and raised in South Carolina. Where the shoes are flip flops, the BBQ is mustard-based (a whole state full of Bessingers BBQ will back me up on this one), and the grocery stores are Piggly Wiggly. Continue reading →
Race to the Alter Wins at SCPRSA Mercury Awards
| May 16, 2012
Oh, what a night! Our team traveled to Columbia, S.C., last week to attend the Mercury Awards dinner hosted by the South Carolina Public Relations Society of America (SCPRSA.) Continue reading →
How Four Seasons Makes Digital Work
| May 15, 2012
Despite the jolted and still-lagging global economy, the worldwide luxury market remains in an unbarred, catch-me-if-you-can scramble to stay one step ahead of competitors. Continue reading →
Facebook: The Pros and Cons of Being a Social Hub
| May 11, 2012
You could call me a social media addict. Of course I prefer the term “enthusiast,” but addict is fairly accurate. Continue reading →
Honda Revs its Engine for Pinterest Users
| May 10, 2012
AdAge recently reported on Honda’s new social media campaign targeting the rapidly-growing number of Pinterest users. Continue reading →
5 Digital Tactics For Hospitality
| May 9, 2012With the economy on the rebound and financial crisis stagnating, life seems back to normal… right? Not for luxury consumers. The trying period of the past few years has given the upper crust reason to be thankful for their comfortable position, most likely caused by a mental shift in values during the recent financial climate. Continue reading →
Daily Journal column: Give the Mayans credit this summer
| May 9, 2012
Today, the Daily Journal continues a series of online-only columns with a column by Bruce Murdy, president of Rawle Murdy, a Charleston-based marketing, advertising and public relations firm. Continue reading →
The Magic of Resort App Development
| May 8, 2012
I don’t know about you, but I’m addicted to my Smartphone. How did I ever live without having the internet at my fingertips? Where was my life before mobile apps? Who knew I would love to play “Draw Something” with strangers? Continue reading →
What’s Happening in Charleston Travel and Tourism: CHARLES
| May 4, 2012
Tourist season is well underway here in Charleston, South Carolina. After being named the number one city for travelers in the nation and the number three city for travelers in the world, I’m sure this will be a season for the books. Continue reading →
Hotels Accommodate Digital Consumers
| May 3, 2012
When it comes to digital advertising, the hospitality industry – and particularly hotels, aren’t afraid to shell out some serious cash. On average, hotels allocate ONE THIRD of all advertising dollars to digital channels. Considering their main revenue generator is often online booking engines, that seems like a pretty solid investment. Continue reading →