Rawle Murdy, A Marketing Communications Agency, Charleston, SC

the art of the upsell

wherford West Herford
Thursday, July 8th, 2010

I’m pretty fatigued by all the “buy one, get one free” and “buy one full price, get 50% off the 2nd item” promotions. I mean, how many bottles of Ken’s salad dressing or Banana Republic shirts does one person need?
Fortunately, marketers seem to be getting their mojo back. For example, I just ordered some hypoallergenic suntan [...]

Leadership Void?

bmurdy Bruce Murdy
Friday, July 2nd, 2010

It was announced that Alax Bogusky is leaving MDC Partners, the holding company for some of the biggest and most creative agencies around, including of course, Crispen, Porter Bogusky (CPB), one of the hottest communications firm of the last decade. It brought to mind the challenge that every professional service firm faces. We have [...]

who’s got the time anymore?!

wherford West Herford
Wednesday, June 2nd, 2010

I took a bath yesterday (out of necessity, not desire) for the first time in I can’t remember when. Who’s got the time anymore for much more than a quick shower? Yet there I was lounging like the people in the old Calgon commercials….Would you believe Water Pik actually did a national study of bathroom [...]

Giving Back Feels Good

bmurdy Bruce Murdy
Wednesday, June 2nd, 2010

At Rawle Murdy, we have clearly defined values we aspire to live up to every day.  One of those values is personal development.  Recently, to help live these values, the staff of Rawle Murdy chose to donate over $1,000 from the Rawle Murdy endowment fund at the Coastal Community Foundation.  Two charities were chosen from [...]

Tony Bennett

drawle David Rawle
Sunday, May 30th, 2010

I told someone it was Tony Bennett, but I think it may actually have been his vocal coach who said, “If you sing like everyone else, you’ll end up in the chorus.”
The point was clear.  Celebrate your individuality.
I’ve just read “Palmetto Portraits,” a rather extraordinary collection of photographs of South Carolinians, put together by Mark [...]

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